From Web 1.0 to Web 2.0
I just tried to conceptualize the whole thing in a very simplistic chart. Tell me what you think about it!
Now, just one, very tellling example:
I co-founded 4 years ago, alongside with Jeremy Ghez – and joined at a later development stage by HEC-classmate Steve Danino, a think-tank on the Middle-East geopolitics: AFIDORA (see what Wikipedia says about this organization – in French).
a) AFIDORA.com, the Web 1.0 era
I had devised the first website myself: it was a homepage-like catalog of articles sorted by type (editorials, analyses, opinion, reports and synthesis). On the one hand, we were often praised for the quality of our research and event-organization capabilities; but on the other hand, though we were really willing to foster this aspect of our business, interesting interactions with our readership (including financial contributors, active members, guest speakers, etc.) hardly happened online. We were dealing with this issue (and this is very Web 1.0) by consolidating all our readers comments and our own reactions on a “Your Comments” space on the website.
It wasn´t so bad for the times, but we came to a point where new tools enabled better user interfaces and hence interactions…
2) AFIDORA.com, the Web 2.0 era
I was late (or lazy?) in realizing what we were about to miss if we didn´t upgrade our antique, old-fashioned website. Steve, already mentioned, felt the Web 2.0 tsunami ways before I did. He didn´t want AFIDORA to miss the comments democratization movement the Web 2.0 was impulsing. This movement was also so much AFIDORA!
The non-profit elitist think-tank (think-tank: a top-down approach that says “look, we are smarter than you, look at our great articles”) was renamed “community on the Middle East geopolitics” (in a community, every member has the same rights) during the process of allowing readers to comment directly an article below it. Steve used the content management system Mambo and developed the new website alone for 2 months, every night.
Thanks to Steve Danino´s drive, AFIDORA.com now ranks number 4 in terms of single visitors in the whole French-speaking geopolitics and foreign affairs industry. You can visit AFIDORA´s Web 2.0 website by clicking here.

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