First, Friendster patented last week its database-centric social networking technology at the US Patent Office. What is the strategy behind this move? I don´t know, but I guess such a step may temper potential social networking new entrants´ enthusiasm.

Second, a European project, Fleck, has also been in the process of patenting its technology recently. Fleck.com´s motto is “Web Democracy”.

Third, a dating website, Engage, just raised 5m$ in a first financing round. It´s business model is a mix of social networking and dating. Are investors buying diversified Web 2.0 projects, or will Engage bring in disruptive synergies in the dating business?

I suggest that you start thinking right here, through commenting, about the nuts and bolds of patenting “soft” technologies. Are social networking technologies really innovative? What´s the underlying strategy of companies willing to legally protect their activities?

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