Skype France: all communications to landlines free of charge for 4 months!
A marketing coup that’s great for Skype (high acquisition cost but low churn rate (= high retention rate) and for Skypers. Instead of spending huge amounts of € on TV ads, banners and keywords, Skype transfers the value of a marketing campaign to the consumers.
An excellent way for Jérôme Archambeaud, VP France at Skype (see picture), and his teams to build a community, make lead-users like me (I used to use Wengo for IP to landlines, I’ve just switched to Skype) create a buzz, and most of all secure a positive mindset towards Skype products.
Excellent job! Everybody’s happy about this offer except maybe for media buyers and advertisers… Let’s not worry about them.
Related posts:
- Wengo, a better VoIP service than Skype?
- Minutes of the IE-Club lecture at Microsoft France on European Rising Stars of the Internet
- Sten Tamkivi, Head of Skype – pioneer of the upcoming wave of entrepreneurs coming from Central & Eastern Europe
- An amazing IE-Club event at Microsoft France's business center in Paris – France strikes back!
- eBay eventually integrates with Skype for good
Business strategy, Europe, Globalization, Internet, MNC, Telecommunications, USA, VoIP, innovation, marketing, media
Good, then it’s only a matter of time before Germany gets it. And then Europe, hopefully!
The US-campaign mentioned, at the start, that Skype was only willing to make this commitment for a pre-defined period, one year or so, with an option to abandon or continue. Is this also the case for the French campaign?
Btw, you say Skype-products. I wonder what the eBay-strategy is in all this.
Sorry, Jeremy for this spamming. Ignore the question in the first comment. I read your comment this morning, and didn’t read your title properly when posting this.
No problem Vince));
[...] I just had nice chat over Skype (NB: eBay has just restructured Skype’s worldwide operations and good people like Jérôme Archambeaud were fired yesterday; you don’t get anywhere without the best people. The more I read on eBay, the less I understand their decisions) with Mohamed, a French-Algerian entrepreneur based near London. [...]