2006 European e-Commerce figures up by 36%
The eMarketer (via Distributique) has just released its 2006 e-Commerce figures forecast. The UK is far ahead of the closest competition with 38bn euros sales occurring through the Internet canal (around 60m inhabitants). Germany’s next with a mere half of British figures, although its population is higher (82 million German citizens) and slightly richer. Europe’s Anglo-Saxon component confirms its leadership when it comes to e-Commerce habits and adoption. On the other hand, the UK doesn’t have the growth potential Southern European countries might enjoy in a near future. France (62m inhabitants) is next, with 12,7bn euros of e-Commerce sales and an average cart of 973 euros/year, lower than the Brits (1724 euros/year) but higher than in Germany (750 euros/year).
Italy (58 million inh.) and Spain (43 million inh.)’s e-retailers will enjoy consolidated 2006 sales of respectively 4bn euros and 3bn euros. Italy and Spain’s e-Commerce industry have a huge potential, and since France-born e-Commerce platform PriceMinister has just opened both a branch in each country, I just hope PriceMinister will go for an IPO ASAP so that I can get a slice of the pie. If you know about good e-Commerce companies operating in Spain and/or Italy and listed in Madrid or Milan (or elsewhere: Euronext, LSE, etc.), please let me know because I’m seriously considering investing in such promising markets. The potential is huge and, considering that the e-Commerce player I’d be investing in executes perfectly, the risk can only be very low.
Like









