The idea is actually not mine but emerged from entrepreneurial talks with one of my current classmates and friend, also named Jeremy.

Our generation came to know about the Internet pretty late compared to the newest offsprings, whose hands are as much dedicated to instant messaging as they are prepared to hold a fork and a knife.

Take a 15-year old boy today: he’s got a blog on which he may write really nasty things about other people, politics, organizations, etc. But what if in 10 years from now, after having forgotten about this late blog, a potential employer googles this boy having turned a brillant lawyer, and finds out about this still on air teenage stupidity? Much worse: what about people on the verge of going under the spotlights? We’re talking here about blogs, but what about articles one would’ve published or pictures/videos having been uploaded a decade ago?

Hence the idea: a geek squad specializing in erasing your past from the Internet, or at least erasing the past you don’t want to hear about anymore.

One may extend the concept by offering an integrated online brand management boutique (targeting CEOs, show business people and politicians for instance), for both organizations and individuals. At first, the service would be tailor-made and therefore not so profitable (cost of learning the tricks of the job), but automatizing the whole process in the same time as market size grows fast, with the upcoming Internet generations, can make of this business such a huge thing that even God might want to put it on his résumé.

Managing one’s self brand or image will necessarily be one of the hot topics of the next decade.