Don’t you think the TV channels landscape sort of lacks what could be the most useful and profitable channel ever?

Close your eyes, and imagine you’ve always watched Friends in English, from your childhood up to yesterday. Everytime you need a brushup, you would switch to the LearnEnglish TV channel instead of watching your favorite soap in your native language!

Of course, the Netherlands, Scandinavia, Israel Austria, & India, where people speak fairly good English, wouldn’t be fruitful markets for such an idea. But think of China, Japan, Italy, France, Russia, etc. The market for such a satellite broadcast is huge.

To ensure successful implementation of the project, the content has to be:

0) in English exclusively, it goes without saying…

1) entertaining, so that kids don’t associate boring stuff with LearEnglish;

2) subtitled, in English of course, so that people subconsciously learn to write whilst learning how to speak (most Israelis for instance speak pretty well but just can’t write English);

3) diverse, variety is key;

4) innovative in many ways, one of these being interactivity: people tend more and more to watch TV & surf on the Internet or chat on their instant messager at the same time. So LearnEnglish would have to take it into account and adapt its teaching methods accordingly;

There you go. Already raised money to start the project? Good. Mastering English has become a key skill in this flat world. Provided that you’re good at making things happen, in other words that you know what it takes to execute properly, this business idea is just gold. Thanks to Tech IT Easy, you have no more excuses for not starting a business saying “Come on, I have no fucking idea about what I should do if I started working for myself!”.

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I went this week to an AIESEC Alumni dinner, on Le Cercle de la Mer, a restaurant on the Paris River – namely ‘la Seine’. From my seat, I had the most lovely view on the Eiffel tower ever (cf. picture on your left hand).

AIESEC is a crazy organization. Born in 1947 in Paris (founding members include ESCP, ESSEC & HEC) to organize corporate exchanges of French & German students in order to help the two countries get through the bloodshed of the War, AIESEC is by far the biggest non profit organization worldwide. Today, its Alumni network reaches 400,000 @ headcount, can you believe that? This huge network of people sharing the same values (international mindset, ability to sell your ideas, self-starters, team players) actually raises concerns amongst governments (the French secret service DGSE was in the room ): a lot of information are shared during such gatherings, probably too much information!

I was happy to see my mates, it had been a while. It’s interesting though that 50%+ of AIESEC Alumni work in an IT-related field, as if people keen on international issues were also familiar with technology. My neighbours were working for Accenture & Unilog, and sitting at my table were people from financial software publisher Cartesis, telco mobile operator Bouygues Telecom, IT service company Sopra Groupe, 3D-software company Dassault Systèmes, etc. I found it amazing that we all find ourselves in the same industries after spending time on totally different stuff like cold calling, travelling Europe to attend seminars, signing partnerships with companies, etc.

Anyways, if you’re still a student thinking about the student organization you’ll be joigning, don’t think anymore. You’ll never regret it.

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