Entrepreneurial brainstorming session #13: an international English teaching TV channel
Don’t you think the TV channels landscape sort of lacks what could be the most useful and profitable channel ever?
Close your eyes, and imagine you’ve always watched Friends in English, from your childhood up to yesterday. Everytime you need a brushup, you would switch to the LearnEnglish TV channel instead of watching your favorite soap in your native language!
Of course, the Netherlands, Scandinavia, Israel Austria, & India, where people speak fairly good English, wouldn’t be fruitful markets for such an idea. But think of China, Japan, Italy, France, Russia, etc. The market for such a satellite broadcast is huge.
To ensure successful implementation of the project, the content has to be:
0) in English exclusively, it goes without saying…
1) entertaining, so that kids don’t associate boring stuff with LearEnglish;
2) subtitled, in English of course, so that people subconsciously learn to write whilst learning how to speak (most Israelis for instance speak pretty well but just can’t write English);
3) diverse, variety is key;
4) innovative in many ways, one of these being interactivity: people tend more and more to watch TV & surf on the Internet or chat on their instant messager at the same time. So LearnEnglish would have to take it into account and adapt its teaching methods accordingly;
There you go. Already raised money to start the project? Good. Mastering English has become a key skill in this flat world. Provided that you’re good at making things happen, in other words that you know what it takes to execute properly, this business idea is just gold. Thanks to Tech IT Easy, you have no more excuses for not starting a business saying “Come on, I have no fucking idea about what I should do if I started working for myself!”.
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Asia, Education, Entertainment, Entrepreneurship, Europe, Globalization, Internet, Israel, Organization, Project Management, Public policy, Video, media, user-generated content
I think it’s worth mentioning that one of the reasons many people from Netherlands and Scandinavia speak fairly good English is because our Friends was only subtitled – just like virtually everything else.
It was always surreal to see, for example, Baywatch on German or French channels. I usually couldn’t but laugh.
Only recently have they started to dub almost every children’s programs around here. Of course, on the other hand, most kids see English more everywhere today than I did, so probably no harm done.
YouTube to the rescue?
The reason why many people from Austria speak a fairly good English is that they are simply talented.
So, Jeremy, don’t you want to let me in for a weekly comedy show?