Yahoo! wins at the Google Trends swordfight
Yahoo! vs. Google: Quite surprisingly, it’s not Google but Yahoo! that gets most inquiries on Google.
What does this huge breakthrough of Google in mid 2005 corresponds to?
Microsoft vs. Apple & Oracle: Same business with Microsoft, which beats Apple and Oracle. I’m not surprised with B-to-B company Oracle.
As for Apple, I have to say that I was quite astonished to see Microsoft beating it: there’s such a buzz around Apple that everytime it launches a product, everyone feels compelled to say something about it.
Despite being less ‘glamourous’ than Apple in consumers’ minds, Microsoft still generates a nice flow of search engine inquiries.
My call on Google Trends: I acknowledge my analysis is not so value adding as it wasn’t, far from it, its number one purpose. Actually, the whole point of this post is to highlight the huge potential of tools like Google Trends to analyze strategies, competitors, market trends, etc. It’s a pity data is made available 1 year afterwards only. However, there are still nice takeaways to grab, even looking back one year ago.
I guess there is a market for Google here: I’m sure companies would be willing to pay quite a significant amount of money to benchmark themselves against competitors. Say for instance you’re one of these numerous video companies over the web (500+ existing such companies currently, consolidation soon to come!): wouldn’t it be fantastic to benchmark yourself agains your 518 competitors in one shot? You could analyze relative impact of your marketing campaigns, check whether it’s really you stealing visitors from your rivals or the market that’s growing, etc.
Accurate competitive analysis is priceless. And just like online vs. offline marketing (you can measure up more easily your exact returns on the Internet, unlike traditional canals) the Internet provides a solid ground to analyzing your web presence vs. your competitors better.
PS: don’t forget to help me understanding this mid 2005 breakthrough by Google.
Related posts:
Apple, Business intelligence, Entertainment, Globalization, Google, Internet, MNC, Microsoft, Silicon Valley, Software, USA, Video, marketing
For google, in 2005 the making of a breakthrough by google seems to be noteworthy ! The reason, i’ll search it soon
. You know Jeremy, in Morroco, google continue to get more inquiries than Yahoo after the same famous “breakthrough”…
You should reach “The Search” by Batelle!
Trends is actually a little part of the “Database of intentions”
Hey Youssef, I think you didn’t get it (correct me if I’m wrong).
It’s not about inquiries on Google or Yahoo! but about inquiries ABOUT Google and Yahoo!
In France as well, and I think pretty much everywhere on the Planet as well, Google dominates the search engine business. Yahoo! and MSN Live Search come next.
What this chart refers to is the number of inquiries ABOUT Yahoo!: people seem to be more inquisitive about Yahoo! than about Google – and I find it quite surprising considering the buzz going on around Google’s management methods, IT facilities, long run strategy, etc.
Hey Jeremy, you’re right, the web application seems to search about what we want to search on it and precisely for the terms you enter relative to the whole number of searches done on google over time. I’ll write an article about Sego and Sarko’s research on google on my blog.
Thanks Jeremy for the exactness of your information.
@++
Youssef
Hey Jeremy, I noticed that you stopped publishing a full-text feed. Is this a permanent change? If so, why?
Youssef> you’re most welcome
Ole> Sorry about that. I had noticed a boost in my stats after doing so. But as you don’t seem to be happy about it, I’m switching back to full text feeding. Sorry for the inconvenience. Please let me know if full text works again (or not).
Jeremy: Thank you. You’re right, I don’t like partial feeds and they usually cause me to unsubscribe from a blog after a while.
I certainly understand every webmaster’s concern about people just reading in their feedreader and not visiting the websites anymore. I am interested in your reasons to switch to partial feeds, so maybe you could write a little about it.
You shouldn’t switch back just because of me, but rather make your mind up about the matter and then do whatever works best for you.
As I said, I belong to the group of people who usually unsubscribe from partial feeds, so you might lose some readers. On the other hand, more people might click through to your site and read the comments, which might cause them to comment themselves (which I understand is very important to you). There’s no perfect answer.
Hey Ole,
As you may have noticed, I switched back to full text feeding.
I don’t want to lose valuable readers like you.
I switched to partial feed for the fun of it, just to see the impact of a partial feed in terms of stats.
Take care,
Jeremy
Hey Julien,
(comment number 2, sorry I just recovered it from my spam filter)
Thanks for this blog: http://battellemedia.com/
Very interesting indeed. I’ll have a closer look in the upcoming weeks.
Could you maybe tell us more about the database initiative?
Many thanks in advance.