I found through Cyril Attias’s blog (in French) a funny website named MyHeritage. MyHeritage has a buzz feature named MyHeritage Face Recognition, that tells you which celebrities looks like you most.

As far as I’m concerned, I’m not especially proud of the results – except for Dudi Balsar, an Israeli lawyer and model that according to what my search engine tells me, often finds himself elected the sexiest man in Israel. Just like I do on a regular basis in France.

Anyways, leaving aside my own results, I found you might find funny to give MyHeritage Face Recognition a try. It’s all here.

Going back to more serious issues, I admire these companies who find ways to attract bloggers and generate a buzz through building nice little apps: Microsoft built PopFly to create mash ups in a sec, IBM built Development Engagement Service (the name really sucks though), Criteo built the Autoroll and made it quickly on the consumer market despite a DNA anchored in enterprises, U.[Lik] built an amazing widget that may easily plug onto your blog and show your virtual library, etc.

Can you think of companies that owe a good deal of their success to initially non-core business gadgets, widgets, plug ins & features?

At last an announcement that brings in glamorous perspectives on this nerdy blog: please grant Fidji Simo, our new blogger on Tech IT Easy, with a warm welcome.

A French national with an international mindset, Fidji specializes in web strategies (business models, market trends, e-Commerce, monetization, digital convergence opportunities) and small & medium business management – and is to share with you her thoughts on these 2 topics, mainly drawn from her own experience.

Currently a business analyst @ eBay’s Strategy Department, Fidji has previously worked as a transaction service consultant for Price WaterHouse Coopers in London, a business developer @ French Network helping out IlanOVA in Miami, and..an entrepreneur! Now discontinued (after one year of operations), Fidji had started in September 2005 BlogEntreprise, a corporate blogging platform & directory. Fidji says this entrepreneurial adventure has helped her start to raise the right issues about new business development management. You know Fidji, I know exactly what you mean: I too worked hard and from scratch in a start up that now is discontinued as well (iMarket, in Israel) – and it has proven to be a steep learning curve experience.

Fidji is to join UCLA’s MBA program for the fall term as an exchange student, where she’ll blog on her experience on her personal blog Fidjissimo. Indeed, Fidji will hopefully graduate from French business University HEC Paris in June 2008 with a Master of Management Science. And then??

As an a parte, I would like to add that the sociology of Tech IT Easy hires is pretty interesting: there is on one side the Rotterdam School of Management (I was an exchange student there back in fall 2004) mafia with Kari, Vincent; the AFIDORA mafia with Steve, Alex, & Leo (I cofounded AFIDORA 5 years ago, and left the organization 2 years ago); & the HEC Paris mafia with Raphaël, Steve, Alex, Leo, Fidji & I. I met Lucien through this blog indeed, and so did I with Fidji: hey guys, we never met physically! I’m looking forward to it.

Anyways, welcome to Tech IT Easy Fidji. I wish you excellent blogging and to achieve to convey interesting messages in all the debates you set out to start.