2 entrepreneurial worst practices
Today, I had (very) early breakfast with a long time friend of mine who has been an entrepreneur for about a year now. I happen to own 5% of the (non tech-related) venture, which he kindly granted me for having provided the actual business idea about one and a half year ago. So after updating me, my friend quite naturally asked for feedback. On the one hand, I believe entrepreneurs are heroes (that I’m jealous of) & that I don’t have the experience it takes to challenge them. But on the other hand, I couldn’t help get angry at some point: I couldn’t believe my friend would wonder why the company didn’t pick up as fast as planned since he seemed to be complying by 2 rules that, as far as my eyes can see, can only be entrepreneurial worse practices. For the record, he accepted that I published a note relating our meeting. Here it is:
- Do your bookkeeping and legal work on your own
He does it all: accounting, tax, legal self advisory using resources available on the web, contract management, etc. to save money. FYI, it’s still a small business (3 employees), but come on, being an entrepreneur doesn’t mean enough work to do probably? It takes many years of studies to become a lawyer or a chartered accountant. These people are experts in their fields (in France, we even call certified public accountants ‘experts comptables‘), and providing financial statements that are accountable with the economic reality of the business + making legal decisions is absolutely strategic in order to build structures enticing growth. So why not focus on being an entrepreneur ie managing the development of one’s new venture, and leave expertise fields to the adequate experts? Frankly, keeping one’s own books and writing contracts on one’s own is the last thing to do when you’re an entrepreneur: these are structuring moves that don’t cost so much after all – if it can help you prepare for the battle best. It’s the old ‘outsource non-core stuff’ thing, what you’re aren’t prepared to do best yourself. I would even go further: go, find and pay for the very best lawyers. They’re expensive, true, but at least you know you don’t have to worry about the contract side of your deals.
- Don’t commit full time
My friend still has a job on top of being an entrepreneur. It’s a sort of part-time job, that pays extremely well, but still, what message does he send to his full-time employees? to his clients? to his wife & children? to his investors? I acknowledge the reasons he doesn’t quit his job are understandable (he’s got 2 babies at home), however the signal sent to the market is extremely negative. Although his company is already profitable and grows at a reasonable rate (2-digit figure vs. 3 digits planned), he basically sends the following message to his different stakeholders: “you have to believe in my company, but look, I’m hedging my positions just in case“. In other words, why would he want someone to believe in his venture more than he does himself? Frankly, one can’t be a part-time entrepreneur: it’s either full-time, night & day, or not. To be fully & intensively or not to be, that is the question.
I deeply hope some people will find inspiration in this post. And if you disagree with me, please let me know. For your information, my friend (that I just talked to over the phone) just started taking corrective action!
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