How Tech IT Easy will go the extra mile
You tell me!
In a few days, we will celebrate the first anniversary of Tech IT Easy. Although the growth of Tech IT Easy has overall been pretty amazing (+25% / month on average), it’s been slowing down a bit in May and beginning of June.
For next year (24th June 2007 –> 24th June 2008), I would like us (we’re a big and growing team now, a happy crowd) to multiply by 5 and move from 800 – 900 single visitors waters to 4000 – 5000 single visitors territories. Looks ambitious but since we’ve proofed our concept, I believe Tech IT Easy has what it takes to reach that milestone within 12 months.
I’m planning to take different steps to increase traffic:
- Host this blog ourselves to be able to incorporate the widgets we want in our sidebar and slightly change our layout (to make it look less sort of serious);
- Move to a proper techiteasy.org/blablabla address, keep jeremyfain.wordpress.com for myself only; my issue being that I’m not moving an inch until we find a solution not to loose our trackbacks. Any expert in the room?
- Hire more bloggers (goal: 35 tech-passionate bloggers in 18 months; how: no constraint whatsoever, publish whenever you want on the topic you want)
- Hiring direction: topic diversity matters (web experts, software buddies, develops, usability consultants, consultants, VC, entrepreneurs, sales, marketers, acad, etc.) as well as geographical diversity (still weak on Oceania, Asia, Mideast, Africa & Americas analysis coverage – very strong on Europe & South Pole innovation clusters)
- Bring in prominent bloggers publishing in their native language only (eg German, French, Italian, Spanish) or entrepreneurs who don’t have time to run a blog full-time to discuss their business with you contributors
- Organize a physical reunion of co-bloggers to strengthen links within our geeky community
- Evangelize shorter posts, alternating rogue news and in-depth analyses, and push towards embedding more videos?
In your opinion, what action should we take to go the extra mile? I’m not asking for praise, but for criticism: what’s wrong about Tech IT Easy? How would you improve things if you were on board (or if you are a Tech IT Easy blogger already)? Thank you in advance for your feedback. We’ll make sure we implement all relevant advice in reasonable time frames.
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