I tried to come up with a list of all existing Digital Marketing KPI. If you have an eCommerce or content website, try to pick 5 or 6 of them to build yourself a dashboard that will help you manage your performance better.

• turnover
• Click-through rate
• CPM / CPT
• eCPM
• CPI
• CPA
• CPC
• eCPC
• referrers
• key words
• profiles
• average cart
• cost per single visit
• direct convert rate
• indirect convert rate (comes back within 30 days to process purchase)
• retention rate
• churn rate
• top entry pages
• average number of clicks until purchase completed
• average time spent on the side before purchase completed
• average visit time
• abandon rate
• abandon rate on the first page
• number of whitepaper / testimonies / product data sheets downloards
• newsletter subscriptions
• abandon rate on the contact page
• number of detected projects
• number of leads transformed
• number of visits lasting less than 90 seconds
• main search engine request entry points
• typical path
• browsing scenario
• click rate
• most typed in requests
• most used search engines
• directory abandon rate
• search engine abandon rate
• recommendation engine abandon rate (eg Xinek, Zlio, Criteo, U.[Lik], etc.)
• escrow click rate
• emailing validated rate (= number of Emails on listing – mailer daemons received)
• emailing curiosity or opened rate
• emailing interest or click rate
• emailing effectiveness click rate (= interest / curiosity)

Can you think of other digital marketing or eCommerce key performance indicators?

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Tech IT Easy is dead, long live Tech IT Easy!

Today is our Independence Day: this blog is now fully accessible through www.techiteasy.org. All existing jeremyfain.wordpress.com/something trackbacks are automatically redirected to www.techiteasy.org/something. Our search engine referencing might suffer for a couple weeks, but since I noticed we have quite a captive audience (people coming back every single day are very, very numerous – like 600 / 900), it’s not going to get too bad.

Step by step, you will see my personal references (Flickr feed, CartoReso maybe, Developer Pages, Del.icio.us, blogroll) vanish to leave the Tech IT Easy community do what it has to do with this very blog.

When I find some time (most probably in July or August), the template will evolve and integrate external widgets.

Back to the Tech IT Easy vision:

A community blog where professionals passionate about technology (software, web, consumer electronics, eCommerce, media, hardware, robotics, telecommunications, computer networking – from both market & technology view points) share their thoughts and analyses with the world. The only rule that applies to all contributors is that there should be no rule whatsoever: no control, no hassle, no constraint. Once you’re in the community, you’re there forever unless you decide to leave it. The idea is not to go after TechCrunch, TechMeme, GigaOM, VentureBeat, Read/Write Web and their likes: rather than information, we deliver original content deeply rooted in the background of the authors. To say the least, we should complement existing tech information blogs rather than compete with them. On top of that, we are all amateurs and none of us blogging full-time, this should position us in quite a different way. Last but not least, we enjoy answering valuable comments and emails: one thing we all share is our willingness to stay close to our readers.

PS: just opened my personal blog in French, named Jeremy Fain in French. Accessible right here. I’ll be testing a new open source platform, after Wordpress for Tech IT Easy: DotClear2.

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