Digital Marketing Key Performance Indicators
I tried to come up with a list of all existing Digital Marketing KPI. If you have an eCommerce or content website, try to pick 5 or 6 of them to build yourself a dashboard that will help you manage your performance better.
- turnover
- Click-through rate
- CPM / CPT
- eCPM
- CPI
- CPA
- CPC
- eCPC
- referrers
- key words
- profiles
- average cart
- cost per single visit
- direct convert rate
- indirect convert rate (comes back within 30 days to process purchase)
- retention rate
- churn rate
- top entry pages
- average number of clicks until purchase completed
- average time spent on the side before purchase completed
- average visit time
- abandon rate
- abandon rate on the first page
- number of whitepaper / testimonies / product data sheets downloards
- newsletter subscriptions
- abandon rate on the contact page
- number of detected projects
- number of leads transformed
- number of visits lasting less than 90 seconds
- main search engine request entry points
- typical path
- browsing scenario
- click rate
- most typed in requests
- most used search engines
- directory abandon rate
- search engine abandon rate
- recommendation engine abandon rate (eg Xinek, Zlio, Criteo, U.[Lik], etc.)
- escrow click rate
- emailing validated rate (= number of Emails on listing – mailer daemons received)
- emailing curiosity or opened rate
- emailing interest or click rate
- emailing effectiveness click rate (= interest / curiosity)
Can you think of other digital marketing or eCommerce key performance indicators?
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I’m not a marketing guru myself, just a humble Software Engineer & WannaBe Entrepreneur
But what about “Landing Page” ?
http://en.wikipedia.org/wiki/Landing_page
If you’re selling software online
your landing page must absolutely include the killer features of your product + 2 big buttons Download a Trial version or Purchase mentionning the price is also helpful for the customer
Best Regards from France,
Tarek
You’re absolutely right Tarek. When I wrote ‘top entry pages’, I actually meant ‘top landing pages’ – so it’s already there I guess.
Interesting insight on selling software online. Indeed, trial + purchase are 2 key features to highlight on a landing page.