The few software entrepreneurs who don’t know anything about software development think they can actually negotiate a release date with their R&D team.

This vision is dumb.

A release date is no bargain, it’s a fact. If you want to ship on time, reduce the functional scope. In other words, remove the ‘nice to have’ and leave the ‘must have’.

If you still want it all, then accept it’s going to be ready later – and not ready late as a release date is an R&D team fact and no top-down decision whatsoever.

All I can say is that if you’re a software developer in a company headed by a guy who negotiates release dates, prepare your CV (and send it to me btw, lots of opportunities @ top ISVs currently) and move on.

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