Will virtual worlds contribute to democratize art?
I am really interested by how Internet contributes to give everyone access to art, being by stimulating new types of artistic creation or new types of artistic presentation.
But virtual worlds are accelerating this democratization at an unprecedented rhythm. Here is a review of the different types of artistic presence in Second Life.
Some artists or galleries just reproduce their exhibition on SL:
- Jen Berkman, who owns a gallery in NYC says that it is far much better than reproducing the paintings on a website.
- It is not at all limited to contemporary art: even the Staatliche Kunstsammlungen of Dresde has opened a virtual museum in SL, reproducing its famous gallery of Old Masters and its architectural environment.
Some other artists use SL to sell online some of their offline pieces of art thanks to scanning:
- Carla Chandrayaan is an amateur painter which sells for about 350 Lindens each piece of her scanned worked (about $1.25). With the boom of real estate in SL, it is not silly to think that the need for decorative art will follow the trend, but it remains hard to charge a high price for just an image.
- The “twins” Ysaline McKay et Kymi Mountain have also created a French art gallery in SL, which renew the concept of “originality”: they sell a unique item of each piece of art, which means that “scarcity marketing” can also be part of SL.
Finally, some artists use SL as a creative place in itself:
- Sasun Steinbeck has created specific SL pieces of art such as polymorphic sculptures: they are randomly generated (you will never see twice the same), with personalization options (music, shape) when you click on them, and have necessitated 8 months of programming in SL script!
- Dancoyote Antonelli (whose real-life name is DC Spensley) pioneered hyperformalism as “an art movement that creates abstract art in the digital world”. His work includes single paintings that can transform into others on command, a variety of giant moving sculptures.
- The Metaverse gallery is a project of University of Texas at Dallas Art and Technology, and I have loved their “glitches”, which are realized from pictures of SL characters (such as the one on the article’s picture). You can see more of them on Dean Terry (leader of the project and professor at UTD) Flickr space here.
I am not a sheer fan of SL (too slow, and I never find what I want), so my opinion is biased, which is why I would like to know:
What do you think of these initiatives? Do you consider those creations as “pieces of art”? Do you think that people will enjoy discovering art by this way? Do you like digital art based not only on digital tools (type of art which is more than common since the creation of Photoshop) but also on virtual communities? Do you think that there is a real benefit for an artist in being present on SL (in terms of visibility and profit he can make)?
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