…about a week ago @ VirtuOZ party in Paris. Thank you Franck Lassagne from Giiks (in French) for bringing yours.

I could only play with it for a few seconds as Cédric Giorgi – see my blogroll, left in the background, and Jérôme Bouteiller, from NetEco, wanting bad to steal it from me. Which they did.

But albeit short, it was a pretty nice experience: it’s small and rather pretty. The touchpad is quite handy, the screen displays nice colors and sharp contrasts.

However, although the future success of the iPhone is a no brainer, I feel many HTC, Nokia, Sony Ericsson, Blackberry and Samsung smartphones deserve the same product launch treatment and are of similar quality.

Apple as a brand surfs on a ‘Cool’ wave, just like Google does, and knows how to reap the benefits of it: the Apple recipe finds its success through nice industrial design, focus on details of the user experience, and by mashing good hardware and software to manufacture consistent products.

Congrats to Apple for its product design and launch know-how. The iPhone seems to be a pretty nice device.

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