A not-so-interesting, but worth watching once, buzz marketing video for SalesForce’s AppExchange platform & Force framework. You could basically leave content as it is and replace SalesForce – AppExchange – Force by: Microsoft + CRM 4.0 ‘Titan’ + .NET; Facebook + Facebook API; Twitter + Twitter API; Google + GWT; Adobe + Flash + Flex; etc. I like the overall approach but I think the video lacks specific content.

What I found rather innovative here is SalesForce’s notion of “Platform as a Service”, that is getting close to the concept of “Software + Service” (thorough post to come sooner or later) introduced by Microsoft. It seems market players converge on the idea of interaction of ’solid’ platforms developed and marketed by software market leaders + a number of customized services run by an ecosystem of independent software vendors & software developer communities. In other words, Platform as a Service = Software + Service.

[youtube=http://www.youtube.com/v/EbnCUqAL6UM]

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