What does our logo & tagline say to you?
It’s Saturday or Sunday depending on your time zone, so the chance is high that you’ve got more time to think hard for a few seconds and write a valuable comment than during frantic week days.
I badly need your feedback indeed. This post aims at getting crowd consulting on something that matters a lot to me: the visual identity of my company.
As the frequent readers of this blog already know, I’ve been starting a company for a little more than a full month now. We’re still at the early beginnings, and we’ve just frozen the design of our logo below.
I need your input:
What do our logo and tagline say to you about the kind of product or service we build and deliver?
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Visually, I think it’s a very nice logo. I like the colours, I like the eye, and the circle suggests something dynamic and perpetual, and I guess, sustainable.
I don’t know if you want me to guess what you do. I think I can come up with some ideas based on your logo and tag-line, but I’ll wait until you say “go!”
Hey Vince! I was sure you would be within the first persons to answer this one.
I actually wasn’t directly asking for actual feedback our logo, although your initiative is most appreciated. I’m glad you say our logo reminds you of something perpetual, because we’re indeed not there for the ride, but to build a long-lasting, long-thinking global company.
What I would like to know is precisely what you need my ‘go’ for: given this logo and this tag line, what do you think we do in our company?
So, GO!
The tagline + the circle that reminds me of the sign “recyclable” on products and also of a windmill (ok, I have a lot of imagination) make me think that you are doing consulting or conceiving software to help organizations on their environmental policies. In your case I don’t think that the question is to wonder if the logo and the tagline reveal what you’re doing because the tagline is pretty self-explanatory (but I know you are a man full of surprises so I might be mistaken!) but to wonder if this is the right image to convey the message. For me the answer is yes (again because of what the circle at the beginning evocates to me), and also because Rémy told me I’m in the right direction
Good luck J, we are all with you, and do not hesitate to ask for help on small tasks if you think we are able to perform some, it would be a pleasure!
Well, as usual, I like to put 1+1 together and make 3 out of it. The first clue is certainly your post about hgreen computing from a few months ago. There was something different about it, not everyone would write so deeply about this issue.
Second & third, both on Twitter and Facebook, I think you approached the topic several times, whether it’s something you said, an app you installed, or a group, I don’t remember.
What Fidji is saying is what I thought also, something in the area of green, software-based, consulting. What green & software have in common, I, and I’m sure many, only have vague conceptions about, but I would guess you are developing a application that would benchmark a company, based on certain inputs, and give it a rating, after which you can do the consulting.
I’d love to hear how you did it, off-line, sometime, as I’m interested in certain aspects of this.
Hope I didn’t “go!” into a completely different direction.
Hello Jérémy!
I agree with Fidji on the logo: perpetual movement around an eye/sustainability around a vision.
On the tagline :
“Emerald Vision” (as a phrase)–> Diamond Hunting–> Research/stg.Resourcing agency
“Emerald” (as a word)–> colourwise
:”green” (eco but haut de gamme) , valuewise: precious
“Vision” (as a word) two meanings:
active vision–>seek and find
passive vision–>knowledge to share (consulting)/ visibility offered to client
Phonetically it sounds great: imposing open and liquid phonemes to start with on “emerald” and sharp closed ones to “vision” to express client focus and expertise.
Did you try “Greenpiece” before frozing? hehe!
There you are, keep up !
Mmm, well done Fidji & Vince, getting closer…
Georgia, it’s nice to elaborate on what the logo inspires you, but what do you think we actually do from your analysis and the tagline?
I seriously dig the logo. It’s nice to see a serif font in logo for a change (apart from Google and Yahoo, they’re not common the web these days). From the tagline and logo, I’d guess you manufacture recycling bins.
Really, the emerald green and the Vision and Environmental point out that you’re doing something with about environment (duh) and future, perhaps something to do with sustainable development, which is all the rage now. Solutions tells this probably has something to do with systems, probably computing and IT. So, Emerald Vision (just from the logo and slogan) probably advises companies on sustainable development issues in some way.
Ok, let’s give it another try:
“environmental profiling solutions”.
This can be an Eco-ERP application with inputs the company’s various activities with concern to their enviromental (and maybe social as well) impact/imprint (waste, CO2emissions,noise, radiation, impact on local economy, employability of personnel).
Resulting advice on performance improvement could concern better waste management,delocalisation to decrease cost of penalties, penalties/credit sales support, media communication management.
Are we getting closer?
Guys, I have one thing to say: you are a bunch of smart asses.
Mmmm my advice would be to post this somewhere where it would be read by people who don’t know you, don’t know your history and don’t know you’re into IT/software… maybe marketing teachers would be interested in running the experiment on students?
That’s a good idea, Manu. I’m sure there’s several forums, focussed on this kind of art or subject, where you can ask for feedback quite quickly. I’d paste a big ™ sign on it beforehand though.
Congratulations. I like your logo. Very nice.
I didn’t read your blog for a long time so, I don’t know what’s the activity of EmeraldVision?
Hey Xavi,
Thanks for your congrats regarding our logo. Coming from you, it’s quite a compliment.
What we exactly do? Take a look at Kari’s #7: we manufacture recycling bins.
Seriously, we’re doing exactly what’s been guessed here in these comments.
I don’t know you – even if I enjoy reading your posts – but I have been in the corporate identity design business for quie a while now :
About the name : it feels serious and clever. I like some of the alternatives in the comments above but I can live with the fact that it’s frozen.
About the baseline : it is not readable enough. It should be set 1 inch lower, in black and even sliding a bit on the right to make it a “signature”.
About the colors : First, the grey of the baseline is way too light. Then, there is the blue of the eye and “vision” that is way too mild. Either turn it lighter to give for light in the eye and focus on Emerald or darken it a lot to prevent it from being too close to the green.
About the whole design : it feels very “installed” like the company was already there 10 years ago. This may help in many cases not to play it too trendy.
Fredotcho,
Thanks for this great input. We’ve actually removed the baseline from our logo.
We’ll take your comments into account and improve things.
Thanks again!
Jeremy