Is Search the key to Twitter's Business-model?

Twitter business model.jpgI only have a second to write this. Recently ReadWriteWeb asked about what Twitter’s business-model is. More recently, a rumour came about that Twitter will start monetizing in 2009, shortly after the company saw a CEO-change.

In a discussion about the RRW-article on FriendFeed, I wrote the following:

The real value of Twitter for companies and their customers is that they get instant feedback on their products and vice versa. I just have to say one bad thing about a brand, and I get a rep talking to me about it (from Skype to 37signals). It’s like Getsatisfaction, except distributed. Ironically, twitter-search made that happen.

Could this be a key-factor in how Twitter will try to make money? And, if so, are there comparable metrics that could give an indication as to the company’s value? I’m thinking that with Twitter’s reliance on search-results, perhaps a comparison could be made with Google’s early business-model?

What do you think?

Vincent

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