Next up on Tech IT Easy!
The coming weeks, I’ll be pretty busy with a business development project in the technology sector. As usual, I cannot discuss it in depth (ok, it’s Fight Club, we bash each other half to death every week and can’t talk about it), but I want to discuss some stumbling blocks that we’re sure to be hitting. To give you an idea, some of the questions are now:
- Patents and their limitations: while we have filed for a number already, the issues are whether there is prior art and how to deal with it, as well as whether patents are really enough protection against competitors. Since, I’ve attended a pretty interesting New Venture seminar last week on IP, I think that will be my next post.
- The usefulness of market research: I breached this topic before already, but I don’t believe in researching innovations that consumers cannot touch yet, and will instead focus on expert-input, I think, as well as getting a testable prototype ready as soon as possible (we’ll be looking for subjects!). I hope to have something more to write about it soon.
- Pricing strategy: this is really exciting! I’m reading the excellent book “The strategy and tactics of pricing” and am in the position to apply some of it’s lessons now. Thoughts about it to follow on Tech IT Easy soon, but to give you an idea, it’s about the battle between costs, what the competition charges, and what your customers want to pay for your product.
- Dealing with bureaucracy: Since, we’re going to be applying to an incubator, it might be interesting to see how that process goes.
In other, equally important news:
- Verteego: You may have noticed a new badge on our site. It’s the Verteego sustainability badge, which links to a report analysing our weblog. I’ll be trying to increase our grade a little there/here and will write about my impressions. I didn’t even know that I can take leave for pregnancy-reasons, wow!
- Public transport in the Netherlands: I don’t know how it is in your country, but we’re doing exciting RFID-related stuff here. Starting February, we’ll be going through the transition of going from a stamp to a beep, and I’ll write a little about my impressions here.
That’s all I can predict for now, and I hope to make it all a reality soon! Until the next time, on Tech IT Easy!
Vincent
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I get a lot of Twitter-followers, based on keywords like, eh, ‘Screenplay’ and ‘Consulting,’ and it annoying to say the least. Why? Because I don’t believe in mass-networking and I will explain why in the rest of this post (there are other reasons, this was just the trigger).
Just one post this week, it is again the busy period in Vince’s house. This last week, I’ve read two predictions, both, by coincidence, based on the role-model of Apple. The first was David Carr’s, who asked for an 

I’m sitting in the train, reflecting on the concept of “Free!”, having just listened to a podcast from the London School of Economics on the diminishing role of European citizenship—a British university, a very dry topic, my thoughts naturally drifted elsewhere. I’ve also been thinking about the dwindling state of print-media and the onslaught of digital media—a topic that has been beaten to death over the years.
Not my title, hence the quotes. “Smart Products” is the name of a 2006 Ph.D dissertation by
I’m going to be a little unoriginal and echo
It feels strange to start 2009 with a dream, but a new year means doing new things and this one felt right. I sometimes have some pretty strange dreams and find it worthwhile to write it down. I don’t quite have notebook lying next to my bed, but close enough. This one was strange too, much stranger than what I’m about to tell you.










