If you look at the world of video now, there are a number of trends that reign:

• The shift from TV to web (Youtube, Hulu, iTunes Video, etc.)
• The shift towards gaming, aka interactive video
• The shift towards 3D cinema
• The unabated reign of piracy, which means that content-producers have to look beyond traditional media.
• The relative affordability of the home cinema.
• The rise of televised serials on par with movies in terms of budgets, screenplay, acting, and other qualities
• Something else? Please let me know in the comments!

It kind of makes you wonder whether cinema as we’ve known it is ending. Is cinema, in its constant drive to innovate, losing those things that made it great in the past? It took me something like reading “Hitchcock / Truffaut” to come to the conclusion that that is not the case. As the web2.0 boys like to write, “Shift happens!”

Case in point: when Hitchcock started making movies in the 1930s, they were silent. To give the effect of the sound of a man walking back and forth in the room upstairs in “The Lodger,” he used a glass ceiling. That’s right, you could actually look through the ceiling and see the feet of the man. Today, even a decade or two later, that effect would’ve been completely unnecessary.

Same as today camera rigs are becoming affordable to you and me, changes in technology can and will affect how we give visual meaning to a story. Because that’s what it’s all about, story telling, and the medium is simply the one that is the most effective for that.

There is perhaps a risk of focussing on form over substance. Many have predicted that in order for the status of proprietary cinema to be safeguarded, there would need to be a 3rd and maybe even a 4th dimension. My last IMAX-experience having been the two year old “Superman Returns” movie, I’m no expert, but I found it entirely unconvincing. 2009 is the year of 3D cinema, so I’ll leave it up to the more recent IMAX-visitors to decide whether 3D is as yet ready to replace 2D. I’ve heard critics say that “the screen just points at you,” which I don’t find particularly encouraging. At the same time, as equipment becomes cheaper and people experiment more, I’m sure a way to settle into the new medium will be found.

4D, which is the time-dimension, and in which you can find interactive media like games, and media spread across a longer period of time, such as TV-series, also holds much promise, perhaps more so than 3D. As a story-teller, imagine the potential of having the viewer co-create the story, or of having 50 hours of film to tell a story in. Amazing!

“Hitchcock / Truffaut” is a fascinating study of Hitchcock films, in the form of one long interview between Alfred Hitchcock and François Truffaut, and I encourage anyone interested in classic cinema to give it a read. It’s also about finding visual elements to tell a story and gives an insight into how cinema has evolved over the years. 4 Thumbs up!

Vincent

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On any given day, I work with perhaps 5 apps and 5-10 important files on my Mac. The way people traditionally organise their computing activities, is that they place their most used apps on the Dock or Desktop, and organise their files in folders in the Finder. Life has been made somewhat easier with Spotlight search, as well as Quicksilver triggers, but not so much for getting to the files that matter most quickly.

Fresh takes you out of that context. Instead of doing a search, you press a shortcut key and an overlay like this appears:

The top-bar simply lists the most recent files that you used. Sometimes those files are irrelevant and you can block that file, that extension, that folder, etc. Very simple, very effective. The bottom bar is your shelf where you can place often used things. You can also tag files in Fresh, though I haven’t yet figured out how that, in any way, increases productivity.

Fresh is payware, costs $ 9 (€ 7), but is worth it if you’re into making finding files quicker. Sure, Quicksilver is fast, as is Spotlight, but sometimes you don’t know what you’re looking for, just that you used it recently.

I’m not paid for saying this, but I highly endorse this app as another evolutionary step in Mac productivity. You can get it here.

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