Okay, resuming Tech IT Easy blogging ;) and focusing on Green IT
It’s high time I came back to give Vincent a hand on making this blog very active as you people deserve.
I’ve been rather inconspicuous on Tech IT Easy ever since I started Verteego, 18 months ago. Initially, I found a hard time looking for economies of scale and synergies between being a tech blogger and a sustainability entrepreneur. I was wrong: the more our company grows, the more I realize how much what we do at Verteego actually leverages Technology.
I’ve got loads to tell and share on bootstrapping, product positionning, building a great team, going abroad, learning from your mistakes, closing sales deals, establishing partnerships, raising funds, getting Press coverage,…but most of all, our core business at Verteego really is enabling organizations, be they companies or local governments, to go green thanks to our software and services.
So, one topic I would like to discuss frequently here is Green IT, because Verteego definitely is a Green IT company.
According to the Gartner Group, Information Technology accounts for 2% of worldwide carbon emissions – about the same as the entire aviation industry. This figure is by and large correct. However, Information Technology has the power to lower the 98% remaining CO2 emissions. That is Green IT: use technology as an enabler.
And that is exactly what we do at Verteego: sustainability software. For instance, one of them, Verteego Carbon, is a carbon management software that enables organizations to collaboratively assess, analyse, and report the greenhouse gas emissions generated by their activity or products. Verteego Carbon is also a beautiful entrepreneurial story in itself: started as a side-project by one of my partners, the application now represents a significant chunk of our turnover and a truly global product. Verteego Carbon is indeed available in French, German, and English.
To make a long story short, I’m back on the Tech IT Easy tracks for good and more-than-ever willing to start amazingly interesting conversations about my experience as an entrepreneur in the Green IT business. You can expect one post per week from me on this exciting topic of Green IT.
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Tags: Entrepreneurship, environment, Green IT, Software, Sustainability, verteego
Entrepreneurship, Green IT, Software, Sustainability, Technology, blogging, innovation
Nice, welcome back to Tech IT Easy! And I agree, technology and green, it can hardly get more synergistic.
Indeed, took me some time to realize…But now that our clients come to us praising our applications, I can only feel blessed to have been so lucky.