The best way to start this expose is with a “Marie Claire” phrase like : How has internet changed the way we trust?

Out of common sense I will jump to the conclusion : a lot, and it has transformed Trust into a peer-to-peer thing.

Attention! This is not about  the good old buzz-path of word-of-mouth. Peer to peer means that I use your resources-without-knowing-you and without-you-knowing that I use your resources.

Personnaly I am furious with this and I have jotted-down some cases to share

• We blog, tweet AND keep a secret diary for mother’s shake
• We start-up business based solely on V-teams (“Time” magazine’s best practice for creating a LILO company- Little In Lots Out)
• mWe umble-jumble generalities to colleagues and chat our PRO projects to your sexy-Sue73 on IRC

But I guess that’s my problem. With a Woody Allen film I will get over this social drama.

Some other smarter guys turned this into business. And created mint.com, a tool for managing online your financial assets, all of them. Aaaall you do is enter aaall your bank accounts data and they happily process. You never enter personal identification data. Well, sort of. Well is some countries. Well. (and that’s where Trust becomes like marriage : potentially outsourced to lawyers)

And then you announce how much you spend on life issurance, dippers and anchovies and they propose scenarios.

Does it sound familiar ? Does it sound Facebookish ?

If Facebook studied your Love, Mint.com studies directly your Money.

If Facebook is a $4b company by only having the potential to study your preferences patterns, Mint.com is a $?b company for having ready-made your spending patterns.

Peer-to-peer trust can make miracles for the little ? mark above. Alleluia.

JEALOUS Georgia.

PS: the anchovies are stolen, too stinky to be replaced with another example! thanks

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