This in reference to the accusations (1, 2) that Techcrunch made towards Last.fm, which have been criticised by many, not least by Last.fm and CBS itself. For those that haven’t been following it, accusations were raised at Last.fm for sharing (private) user-data with the RIAA, the US institution best known for suing old ladies for sharing music on their PCs. Recently, CBS/Last.fm issued another statement that these accusation are completely false. More recently, today in fact, news was released that the Last.fm founders quit. Now, I, as a blogger and not a media-person (there is a difference), don’t think that this last piece of circumstantial evidence bodes well for CBS/Last.fm.

Let’s first define media and truth as I think its relevant to the discussion. By media, I mean any publication that has it in their core-statutes (or whatever they are called) to inform the public as accurately and honestly as possible. This excludes blogs, in my opinion, as most of us have made no such agreements with our readers (sorry, guys!). Instead, some of us use it as a diary, others as a commentary, and others as a pseudo reporting service (on Tech IT Easy, we try to restrict ourselves to two and three). Techcrunch, on the other hand, while having started as a blog, can now easily be called an organisation reporting the news, with all the conditions that come with it.

Truth: in the media, truths are verifiable facts. You can verify facts in two ways. One, by quoting your source, preferably primary, short and simple. Two, by being a reputable source yourself. In other words, the Financial Times can tell us that an anonymous source has told them that Martians have visited the president and that statement will hold more value than if I told you that Martians have visited the president. Why? Because the Financial Times has more to lose than me (perhaps).

While Techcrunch is obviously not the 121-year old institution that is the Financial Times, it is in many ways it’s equivalent in this time of new online-focussed media. It has a lot to lose by giving out the wrong information. Techcrunch repeated its allegations several times even, without quoting sources I should mention, which leads me to believe them.

So why not trust CBS/Last.fm over Techcrunch? One, a corporation stating that it hasn’t done harm to its customers is simple self-preservation. Two, while I have been following Last.fm even before it was Last.fm, and while I actually find its founders very sympathetic, I think that they experienced the hypocrisy that corporations sometimes live by (it may be in their statutes even), and decided to quit. If this happened to my baby, I would quit too.

I am not saying that everything Techcrunch writes should be taken at their word (nor even the Financial Times), but as recent history has shown us, there is something wrong in the world of the music- and video-industry (you know, that other media-industry), and the only protection we regular people seem to have, is the media calling them out on the sometimes very nasty things they do. And while we should keep double- and tripple-checking the facts, if only to keep the Techcrunches et al. on their toes, if the RIAA is involved and a big company like CBS, I think I’ll side with public media.

End blog post.

Vincent

P.S. the irony: I think that CBS is also a news reporting organisation. However, in the case of the Last.fm “business unit,” it is not!

Tired of the gazillionth post about 10 marketing tips for social marketeers? Tired of marketing all together? I think there’s a reason for that, it’s because marketing should be invisible!

Let me give you a brief example and then I will stfu. For my high school, I’m organising a reunion together with a team of 2-3 people. We started a Facebook group, ca. 140 people from all over the world have signed up. We hold mass-mailing campaigns only to find out what people’s preferences are. We use that data, derived from poll-answers mostly, and design, hopefully, the perfect reunion event.

When the day comes, this September, I’m sure someone is going to say: “thank you for all the work you did.” But that’s b#llsh#t! Because it wasn’t us doing the work, it was everyone filling in what they wanted and everyone designing their own event. All we did was mediate, using the free tools that are available to anyone at zero effort.

That’s the way all marketing should be. Because if you think about it, marketing is about giving customers they want. And how do you do that? You listen to customers, stfu, and deliver.

Vincent

Let me just start with that I don’t hate Windows, far from it! I like that I can run most applications on it and, let’s face it, it is still a Windows-centric world, so knowing your way around the operating system is a fairly important skill.

As the latest update to Mac OSX Leopard, 10.5.7, has caused some mayhem on my company’s server (something to do with DHCP constantly refreshing my IP, if you can help buzz me), I am now booting into Windows XP via Bootcamp. Additionally, my boss also ordered me a new Dell PC to persuade me to “be like the rest of ‘em” (my own words), but really more to do with security: we work in a Financial Trust, which means that we deal with highly sensitive data that shouldn’t be stored on any laptop, really!

OK, so how do you, as a Mac-user, survive that Windows experience (slash “Trauma”)? Here’s what I did:

• I love Quicksilver (a launch-utility that allows me to circumvent the mouse and explorer interface and launch apps with a few keys), and I am currently using Slickrun as a fairly effective replacement. OK, you won’t exactly be able to program triggers or append text to files, but it works.
• Expose is another “interface aid” I use instead of alt-tab. DExposE2 is a Windows replacement that works fairly similarly.
• Marsedit is my favourite blogging application on the Mac ever (you all know, how frequently I write..) and Windows Live Writer is a surprisingly good replacement for it.
• GDI++ is an interesting font-rendering app for Windows XP users. It took some getting used to, but I find it works well when Cleartype is turned on.
• Textexpander has made writing a slightly more efficient task on the Mac, certainly a less error-prone one. It basically allows you to create abbreviations or add frequently misspelled words and the program then replaces it with the word you intended. On Windows: check out Texter.

As you might have noticed, the “Mac Experience,” to me at least, is not about Application support, it’s about productivity, i.e. doing stuff quicker, which the Mac excels at. Everything else, from Microsoft Office to Mozilla Firefox essentially works the same and, in several cases better, on Windows, so no survival guide needed there.

While I will never enjoy the Windows experience as much as the Mac one, these few things have made my life a little more bearable. If you have some nifty tricks to share that have made your Windows experience better, please share them in the comments!

Vincent

P.S. One thing I would still love to have is a system-wide spell-checker like in OS X.