Another post on Starbucks – on “3rd place” Makeovers

starbucks 3rd place makeover.jpgIt’s been a while since I wrote about food and retail, an area that I still like (and actually find much more interesting than tech or simple business), but which I’ve put on the backburner for now. I don’t like Starbucks as a business nor as a coffee, for a number of reasons that I will elaborate on in this post, but I do like that the company, back under the helm of Schultz, is undertaking some new initiatives.

Reasons why Starbucks bothers me include, most of all, that it is not a coffeeshop with a European target-audience. We Europeans have plenty of choice and tradition in terms of coffee, and I have no problem finding a place of atmosphere with some kickin’ coffee at half the price of one of those Americanos (which, btw. taste terrible). The only attraction of Starbucks is for me as a take-away place, but that was not really the aim of the business, as described in Schultz’s book.

Starbucks was meant to be a “3rd Place,” a place where people can temporarily reside that is not their office or their home, and that is where Starbucks, in my opinion, fails. It should also not seen in isolation from other chains, like McDonalds, Subways, and the many “CloneBucks’s” that have arisen since the writing of Schultz’s book—it is basically a manual for how to start your very own Starbucks and, apart from its partnerships, it’s a low-tech business. Right now, when you enter a Starbucks in say, Cologne, Germany, it will look exactly the same as the one in Paris, France, and that act of replication already devalues the concept in my eyes. All Starbucks Cafés are very clean-looking, unlike a Hard Rock Café for instance, which doesn’t make them all that much better than a McDonalds (Café), which serves coffee equally well.

End complaints about Starbucks, a chain I had all but given up on.

The most depressing part of this business is the ease at which McDonalds managed to replicate its basic features, ……… but let’s not forget that the Starbucks people aren’t stupid and learning goes both ways. Clearly, McDonalds (another business, I’m a fan of) has strong process-advantages, which are also quite apparent to the observer and can be benefitted from by outsiders. Something that, it turns out, Starbucks exploited and will hopefully lead to a more efficient machine of a business, while (hopefully) placing the focus back on the “3rd Place” idea.

And now, it has been revealed, Starbucks is trying to get back into that game with its “community coffeeshops initiative.” While I don’t think that this will drastically improve the Starbucks offering, I do hope that it allows for more creativity and individuality down the road.

That said, there is still a lot of room for “3rd Places,” also in terms of building chains of them, they just need to be better designed to actually be a 3rd place. From books, to music, to zen-gardens, people like me are still looking for the equivalent of what was before probably known as the “gentlemen’s club,” by I mean, in an entirely un-sexist way, a place where you can go and relax, alone or with friends.

Starbucks seems to have gotten lost on the path and retreated down to the level of commoditization. It make me wonder if perhaps these types of qualitative initiatives simply cannot be undertaken quantitatively, without losing too much in the process.

Vincent

Guerrilla Babies

babies + coolness + humor + timeless style = top of mind

it has good momentum to spread virally (one of the most watched in bing and this is how i found out ) and i am checking if and how often i will stumble over it

basically I blog …water, being in hiatus mode  as well :)

enjoy

Georgia

Does the Palm Pre have a Case with iTunes?

battle royale.jpgI’m no lawyer, my only exposure extends to our company law activities at my workplace and past legal battles regarding farming ground and such—did you know that as a farmer you can let you cows graze on someone else’s lawn and if he doesn’t object, you can argue that you are the owner? At least in the Netherlands, this happened to my family once.

I think there is a certain danger here, if Apple doesn’t fight it, which it does, while Palm Pre continues to try and gain access anyway. It seems very shady on Palm’s side, but doe sit have a case here? I will discuss the strategic implications, as far as I can identify them.

Apple, as we all know, is a very interesting company. It is very vertically integrated, building hardware, software, and has a large influence on the connection between them (e.g. mobile internet), as well as the content provided on them (e.g. music, movies, the app store). Some would call this a monopolistic situation and it seems strange that it gets away with this, while Microsoft, with something that is, for now, as trivial as a browser, does not (in the EU at least).

iTunes is a powerhouse for media and mobile software, but this can be segmented into different areas and different phases. The iPod was released at the beginning of this decade (phase 0), shortly after iTunes, which then built up a power-position for music (phase 1). As the iPods became mobile computing devices, more content was being shipped via iTunes, such as video and those little games (phase 2). Finally, 2 years ago, the iPhone was released, with about a year later, the App Store (phase 3).

Music, phase 1 of ITunes’ power play, is the area which the Palm Pre (to my understanding) is impeding upon. You could easily see Video being the next thing to sync, though I’m not sure if this is possible now. Unless the iPhone takes a step back towards a more web-app-based approach, I don’t see the Palm Pre being a threat to Apple on the App Store front.

Apart from a phase-based perspective, there is also the matter of the lowest common denominator (LCD). Why do people buy mobile Apple products? I would argue that nearly everyone buys an iPod, because of playing music (and not so much video), while a growing niche segment buys the iPod Touch and iPhone for applications and games, as well as media. The LCD is music and it continues to be of strategic relevance to Apple, even with the hyping of their App Store, where Apple will continue to stay entrenched indefinitely.

So, from a strategic perspective, Palm Pre does not stand a chance. Apple will continue to make iTunes incompatible with each future version. Legally, on the other hand, I am not nearly qualified enough to make that assessment, though I think the “cow argument” may apply. If Palm Pre keeps trying hard enough, and continues to get a user-base that desires this link, there may be a legal argument towards loosening Apple’s grip on mobile media.

Since iTunes isn’t very profitable for Apple, I’m not sure what the implications will be for it, but I expect them to fight ’till the last breath.

Vincent
(Picture has no relation to this topic, but is of a cool movie nevertheless)

wireless GOs and killing details

To go from Atlanta to Athens you either drive (Athens, GA USA) or take a few planes (Athens Greece). If you belong to the second category you might feel a bit internet-sick and try to explore your options to connect.

I was like a child in candyshop to discover that in the US you can actually get onflight wireless internet, by GoGo  . Prices from 6$-13$ and a subscription predator at 30$. Killer detail: power dependency. Oups! But still impressive and probably can harm only some revenue and not the strass of the idea and its execution.

Because girls often are used to dieting, I waited until landing to JFK where I supposed that I could get some free internet. Spoiled uh? Yes because in Athens Airport you have a net-spa of 45min for free. Not the case in JFK where you can get power for free…but for internet you are serviced by Boingo. Really jealous of their presence (119,801 hotspots worldwide), I opened my eyes wide for precious lessons from their model and how they manage their business. Prices around 4$-8$ and a subscription model for 8$-10$ per month (119,801 hotspots… )

First Impression score for Boingo was 0.5 points. onlinestatus

 

1 for growth (119.801 hotspots…  )

 

1 for interactivity: very charming welcoming chat at registration, good simulation of natural communication

-0.5 for hope turned into undelivered promise: interactivity only on a hook level, if you don’t agree buying their subscription, the chat machine dumps you rudely, not replying at any other question chatted.

-1 for security: no paypal (ok fair enough but a bit destabilizing) What killed me was having to tap my credit card info which figured unmasked on my page.

Should I write stg about sense of privacy in public places or shall I go talk to the nice guy that came suddenly behind my back and asked me how I connected to the internet?

Georgia

Old world vs. the new world and the digitalisation of (financial) services

robot accountant.jpgRead today about a new service in the Netherlands that is doing very well. It’s called doehetzelfnotaris.nl, which translates roughly as ‘Do-it-yourself Notary,” and has already attracted 13,000 visitors since it launched 2 weeks ago (for NL, that’s a big deal). By allowing you to automatise certain services, like preparing the contracts and wills, it claims to save you 30% of the price of having a notary take care of these things. Needless to say that during these financial troubles, people like it when they can save some money.

At our financial trust, I’m currently filling out a pretty long survey from the Luxemborg statistical office (STATEC) regarding our level of “internetisation.” It’s not easy being digital in a world where you often deal with highly sensitive data, sometimes coming from individuals who do not like dealing with you through digital means. The very word “Trust” in our company description, already forces you to ask the question: can clients trust us using digital communication?

The answer is in most cases No. Go to any bank and try to get significant things done and they want you to sign for it. Same with notaries (and doehetzelfnotaris.nl does not automatise the signing part). The financial sector is particularly stuck in what I would call “the old world,” though not, I would say, without good reasons.

My question to you is:

  • is there such a thing as fool-proof communication, which cannot be falsified by any means?
  • Is there a surrogate for being there in person and signing your name?

I don’t know of any, but I always assume that our readers are smarter than me.

Chime in, if you can.

Vincent
(Picture of a Robot Accountant. Waah!?)

How to make the Browser a more Efficient OS

Briefly. With all this Chrome OS and HTML 5 talk, you’d think that we were already at the stage where we could run all apps in our browsers. Close, but one thing that I think is terrible about the current state of browsers is that they become so damn bloated the more you use them. Here’s Firefox, for instance, after just loading it and about 30 tabs:

firefox bloated tabs.jpg

My Macbook’s fans are running like crazy.

Apart from the obvious, that there needs to be better memory / processor management for tabs—optimally, unused tabs should use minimal percent of both—another big problem is the lack of visibility of what you have open in your browser. As soon as I have 10+ tabs open and a number disappear of the page or are in different browser-windows, I have no overview, not to mention little idea of what little flash- and other widgets are being opened in each page.

Some innovations, I’d like, are:

  1. Grouping of tabs by domain-names, similarly to how Windows allows you to group windows by app.
  2. The ability to control whether Flash is being loaded, what kind of flash, and what kind of other apps. Yes, I know about flash- and ad-blocking, but something more elaborate.
  3. Better than 2, a common webpage standard for how much memory / processing a web-page should typically take. And perhaps a browser-imposed limit as to what pages get loaded or not.
  4. An indication of where a tab is when I’m trying to load the same webpage or domain-page. E.g. I use Netvibes often, each of which has 5-15 widgets in each tab and thus consumes a fair amount of power. When I can’t find the right tab, I open multiple instances, which obviously slows down the browser some more.

All of this is relevant, I feel, both because of the “shift” we are seeing towards “Browser-OSs,” but also because there is a trend towards buying less powerful single-purpose machines often for use on the road. A bloated browser can use as much battery as running a game, the difference being that most mobile travellers know better than to run a game on the road.

Rant over. Would love to hear about Firefox extensions or Browser innovations that overcome some of these problems.

Vincent

Summary of visit to Silicon Valley

Last February, I was in Silicon Valley for a week thanks to a course I was taking. Here’s a summary of what happened there.

UC Berkeley: Center for new Music and Audio Technologies.

Prof. David Wessel showed us a new instrument that was basically 32 touchpads. Each was connected to a sample loop and the x- and y-axis and pressure modified that loop. It was an interesting idea, because it didn’t look like just pushing buttons to make sound.

Fail whale at LHS

Fail whale at LHS

UCB: Raymond Yee, “Mixing and Re-mixing Information”

A lecture from a course on web mashups. Yee has written the book, Pro Web 2.0 Mashups. The students need to plan and work on a mashup project. There were lots of interesting ideas, but I was worried that most of them were remixing for remixing’s sake and didn’t add value along the way.

Lawrence Hall of Science

Our contact at UC Berkeley had warned this place was mostly for children, and sure enough, this is a place to avoid unless you’re 7 years or less. Almost as complete waste of time as our Google visit.

We had also pizza available for but no-one from UC Berkeley came (we were too scary). Except one guy, whose name I forget. But he took some of us for drinks downtown, so that was great.

Digital Chocolate / Trip Hawkins

Hawkins really loved Bowling alone

Hawkins really loved "Bowling alone"

Trip Hawkins talked a lot about how leverage is the key to successful business and what are the differences between the supply chain in when he was at EA and in operator-controlled world of mobile gaming. He told how he built EA so that it was NFL who wanted them to use their brand, not the other way around. This is why he sees that his competitors who just put out license games based on movies will ultimately be driven off the market, because they do not control the IP.

He thinks that the iPhone is the coolest thing in all time and how the rest don’t get it: “If you’ve played around with Storm or Android you know, wow, these suck”. In his view, the others had focused in Features (“What it is”) and not on Advantages (“What it does”) and not at all at Benefits (“Who cares?”).

Digital Chocolate’s game development doesn’t depend on the device, because they change all the time and they can publish all their games in every device. This is the only way to make the business work in the mobile space. Hawkins doesn’t see that there will be any standardization, because that would move the leverage away from mobile operators to handset manufacturers.

He also believes that the social starving that began around 1950’s because of TV is the reason people are so keen on the social gaming and internet services and is the driver for “omnimedia”. His suggested reading are The Innvator’s Solution and Bowling Alone. Even in the old days, he didn’t see gaming as waste of time. When playing, he said that “I was thinking, learning and motivated”.

He recommended that we try Tower Bloxx, their Facebook game. I was a bit disappointed, the game itself isn’t that bad if you want to kill time, but it is really spammy. Not only is more screen real estate spent on questionable ads than on the game, not only does it notify your timeline every time you play the game, not only the “social aspect” is just a high score table of your friends, but it also spams your friends every time you play to add the game. Not exactly what I’d expect from the guy who’s partly responsible for the great games EA pushed out in the early days. I asked why is it that as a former hardcore gamer, the only interesting game I played last year was World of Goo. In his opinion this down to how big corporations work and can’t innovate. If Tower Bloxx is Digital Chocolate’s answer to this, I don’t think it’s just big corporations.

Sun Microsystems / Mårten Mickos

FAQ: If heating is a problem, why is it black?

FAQ: "If heating is a problem, why is it black?"

We were given the tour at Sun’s Executive Briefing Center. They showed the SunRays and other stuff and it was pretty nice to see up close the Black Box.

Afterwards, Mickos gave us a presentation about open source development and MySQL. He said that MySQL is like “New Orleans” of web apps in that if you want to control an important river, you need to control the important cities and this was the reason Sun acquired them. He also anticipated the question about superiority of Postgres, which is probably asked from him all the time. “When I joined MySQL, Postgres was better. Some say it still is. But who cares?”

He also started a discussion about “Why are web companies so closed?” – a poke directed among others Google, who benefit a lot from GPL software, but due to a loophole in the agreement can get away without publishing their improvements because the software isn’t redistributed. This is what he calls the hypocrisy of open source: “People just want to get stuff for free”.

Like Hawkins, he said that the most important thing for startup business is category-leadership. One advice he gave for Finnish start-ups was “not to be Finnish”: MySQL didn’t have sales offices in Nordics, only in the US. Other thing was that if something sounds good in Finland, it takes 10-15 years for until it’s widely accepted as a good thing, so don’t go to market too early. “There’s still time to make a Google-killer”, he said.

This was one of the best sessions we had, not only because Mickos isn’t there anymore and looks like Sun won’t be either but also because we got vodka and swag. You could see there was an economic crisis, because elsewhere we didn’t get anything.

Nexit Ventures / Michel Wendell

Wendell, from Nexit Ventures, a VC firm interested in Nordic IT startups, told how the VC market works and what kind of mistakes Finnish companies usually make. He told how he ended up in the business of helping Nordic companies make it in the US. Being a VC has lot to do with knowing people.

Lots of interesting discussion, but it was late in the evening and it’s pretty hard to upstage either Hawkins or Mickos.

IDEO

We got a standard theme park tour at IDEO. If you have seen the documentaries on TV or at YouTube, there’s not much to see. I was surprised that they actually avoid any systematic or analytical approach to design and focus more on a holistic, iterative and therefore probably pretty expensive (to the client) approach. As a case study they presented Nokia N-Gage platform they did concept work for. A surprising choice, because not only being old was also a spectacular flop. I guess they thought that being from Finland and the course given by ex-CTO of Nokia, we’d be interested in Nokia or something. If we were, we probably didn’t need to come all the way to Palo Alto for that.

Stanford University / VHIL

At Stanford, we got a nice presentation from Jeremy Bailenson from Virtual Human Interaction Lab. He was talking about the Proteus Effect, or how avatars change humans and their behaviour. For example, even though Blizzard has nothing in World of Warcraft code that gives advantage to taller avatars, they nevertheless level up faster than shorter ones. Also, taller avatars get better results in the Ultimatum Game, the real world height of the human is irrelevant. As I’m interested in behavioral decision making, it was nice to see that it might be possible to do empirical studies in virtual worlds, where we can control many variables that social sciences haven’t been in the real world.

Nokia Research Center at Palo Alto

First NDA of the tour. They showed us some research projects they were working on and had the worst slides of the tour. Most of us came out there frightened how out of touch Nokia can be.

Stanford University / Entrepreneurship Week / “Next Big Thing” Panel

Tim Draper, Tony Perkins and Michael Moe talked mostly about Twitter and iPhone and how making revenue is irrelevant. Draper really loves the free trade. Apparently ad-supported business model is the next big thing.

These guys were either drunk or lived in a bubble of their own. Probably both.

IBM Almaden Research Center / Ray Strong

Theres pr0n in it, Im sure.

There's pr0n in it, I'm sure.

Strong talked about how IBM tries to predict the future. First of all, the Almaden Research Center looks like a super-villain’s secret lair from Bond movies (it didn’t help that the guy we met had a Bond-esque name). Forget Google, this is the place to visit. There was the world’s first hard drive in the lobby, which was a nice monument to how long IBM has been in the game.

The main thing Strong told was that it isn’t possible to predict technology in to deep future, only in to the business horizon of up to 5 years. This is what they told to an unnamed government agency that wanted them to do so. As government usually gets what it wants, IBM decided to find a way to do it. They brought in people from academy, futurologists and social scientists. Their approach is half scenarios and half technology landscapes, but their ideation emphasizes backcasting from deep future (>50 years) using trends that can be with high probability assumed to continue.

One problem with scenarios has been that it’s really hard to transform them into strategic actions a company should take. IBM tries to close this gap between scenario planning and strategy by using what they call signposts. These signposts are future events that are both recognizable (when they happen) and actionable.

Strong also talked about how predicting future, it’s important to stay in the qualitative side of things, not only because quantitative side of things usually doesn’t work and might be harmful because of the tendency to use numbers to calculate expected values or other figures, even though they are full of uncertainty and can be harmful.

This was by far the best visit during the tour.

Google

NDA. It was a standard theme park tour. It was pretty clear that Google is exactly as “open” as SEC demands it to be, not an inch more. I guess many for many of us the myth of Google was totally burst.

To be fair, this was the only place where our contact wasn’t executive level so we might have gotten a better experience with a more suitable contact. Even though our host was great and all that, he probably wasn’t the right one for our group.

HP Labs

Runner-up in best architecture for research lab.

Runner-up in best architecture for a research lab.

NDA, but they mostly showed published academic research about nanophotovoltaics or something to that end. Our guess is that they didn’t want to tell us anything but out of courtesy showed something. When they talked about things I could understand, they talked about MagCloud and how HP is transforming from a printer and computer company into printing and computing company.

Next day, couple of us went to see the garage (more like a shack) Hewlett and Packard started from and what is considered as the “Birthplace of Silicon Valley”. Not much to see, but at least it had some historical value.

All pictures by me. All rights reserved. Originally published in my private blog, but I decided to get rid of it so I republished this thing here for people interested.

Summer hiatus.. for some

PINK_FLOYD_-_Wish_you_were_here_-_Front Summer’s come around again, all my Facebook friends are teasing me with status-updates from some beach or other, and I, personally, feel like taking a break from blogging. So, as I’ve announced the third year in a row, this blog is teching it easy for the next few weeks/months.

Some of us may feel the inclination to write, feel free, but above all, enjoy the weather and the happy people.

Take it easy,

Vincent

(Picture: Pink Floyd. I’ve never heard the album, but I like the tech-sunshine mashup)

With Skype, I can now talk to myself. and mom.

Yesterday evening I was cheerfully chatting with a friend, arranging meeting-up.

- Friend : blah blah blah;

- Georgia: blah blah blah;

… when I saw my self posting a thing I couldn’t recognise having thought of. Neither remembering having thought in a previous conversation. chilllll.

- Friend : are you nuts? why are you saying this?

-Georgia : (confused) ehhh, because it must have been this or that or the other thing.

-Georgia : but I am telling you that the place has changed blah blah blah

Ecstatic I was watching myself from a certain distance. crazy uh? It happens a lot to push back thoughts but it was the first time I experienced doing it at real time. It felt like dreaming !mamas and papas

As tech-savvy TIE readers you realize that this is actually a particularity that this this lovely peer-to-peer program has and lets your profile being simultaneously active with different IPs. All it takes to experience this chilling story is having logged in from a different pc. (DIY)

So what’s the blog deal?

Well, it had never occured to me to experience  how older people might feel with technology, sometimes. Understand in theory yes, but live it never.
There it goes, now I can discuss with myself on skype and with mom in real life.

no comments please, I am moved.

Why Universities work and Self-Study doesn’t

going to school beats reading books.jpgJust briefly, as the only reason I’m standing is due to the fumes of caffeine, rather than a good night’s sleep.

I just finished going through the Lesson’s Learned blog post on “The Principles of Product Development Flow,” which I think is an excellent review of a book that I does not seem to be on public release yet for us Europeans. Well, you could order it from Amazon.com.

I’m fascinated with things like lean manufacturing, total quality management, agile development, etc. Basically, product development, which Eric enticed me with, as it’s the crucial link between invention and commercialisation (aka the definition of innovation).

That said, product development is something that you best learn in university and not (just) from a book. Several reasons:

  • anyone can say that they read a book
  • there are no tests at the end of books, no accreditation for you.
  • it’s a singular view at a problem, while in a course you (hopefully) get presented with multiple views
  • you equally don’t have your peers or teachers to discuss problems and solutions with.
  • And, the most important reasons of all, a good university provides a link between theory and application, by providing you with opportunities for doing internships and/or jobs.

None of this is sadly provided by books and is why I feel that reading a book on product development and management will only help someone actively engaged in this activity and/or doing a study in this field.

That said, I think that those are all areas where bloggers, authors, companies, and educational institutes can do a lot about improving the system of learning and particularly the link between learning and application.

Just my point of view, I’d love to hear yours.
Vincent
(Picture courtesy of sinesoflearning.blogspot.com)

How Technology has pushed us into a Zone that is neither Real nor Unreal

light vs. dark side.jpgFrom the European FT this weekend:

“Blackberry owners will soon be able to download music wireless tracks to an application that will help the smartphone compete with those made by Apple and Nokia. … Most tracks will not have copy protection software, which restricts how many devices the music can be moved to.”

It’s the word “most,” which has triggered today’s rant on PR, technology, media, and more. First of, what kind of statement is that most tracks will not have copy protection? Why not all, why not none?

Looking at the past, we all know that copy protection, aka DRM, has plenty of negative associations attached to it. And, as with most negatively perceived technologies, it has been hacked so often that the word “protected” has just become a PR term. Copy protection is not a feature, it’s a handicap, but clearly most songs on the Blackberry platform will not be handicapped, which is… a feature??

We all know that optimally, no producer (or organisation associated with music production) would allow music to be released DRM-free. But the very fact that protection means Zilch, means that actually there is no point to implementing any kind of DRM-system, except on the request of the owner(s) of particular songs (which probably happened here). So, instead of all or none, we get “most,” which is just BS. I already predict that this new initiative is going to fail, by the sheer indecisiveness of the PR message alone, which is a reflection of how little thought-out the business strategy must be.

My point in all of this, infused by a single expression of vagueness, is that somehow technology has spun out of control. There is a system of checks and balances in place, there is a self-correcting mechanism at play, but no one has the complete overview of how it works and when it will work. In the case of the recession, for example, things will balance themselves out again. And hopefully we will get a system in place, the more open the better, that will regulate what is happening. But there will very likely be many casualties of war.

In the case of media and profiting from it, it looks bad, very bad. The word “most” perfectly reflects the uncertainty of where it is all heading, but anyone can see that with production and distribution becoming cheaper and more decentralised, there is hardly any need for centralised music companies, except to build systems that track what is out there and rate it (e.g. CBS/Last.fm, Hypemachine) or to fund the more expensive part of the formula: getting on TV/radio (which will also disappear at some point) or setting up a concert (which will hopefully never disappear, but is hopefully self-sufficient).

Sadly, the only solution I see to saving “the industry” is to silo everything off, which is arguable already happening when you look at the behaviour of businesses like Pandora, CBS/Last.fm, and Hulu) and sue the crap out of anyone infringing. That would make everything nice and predictable again, but only if you could make it impossible to go from one side to the other. Star wars.

Some systems where this is the case, more or less, would be gaming consoles, and you would need the same for audio and video content. But because the light and the dark side (traditional media vs. new media vs. piracy) are not separated, you will continue to see a shift towards freeing everything until the only thing predictable will be that there is no money to be made from media, just from the products (e.g. merchandising) and services (e.g. concerts) around it.

Yes, I continue to be very down on traditional media. Feel free to lift my spirits in this area.

Vincent

A thought about comment-enticement

emptiness.jpgComments on this blog? No, not many, and I know I’m not alone either. Another blogger thought that the main casualty of Twitter isn’t blogging, but actually commenting. We alluded to something similar a few years ago, when Kari and me both wrote blog posts on where the conversation was going. Ironically, back then, we did get comments, but my conclusion was that comments were moving towards more specialised platforms, like Digg, Slashdot, and now Friendfeed, and maybe Twitter.

Back when I followed 300 people on Twitter you couldn’t pay me enough to read my Twitter-stream. I called it trying to drink from a waterfall several times and you all know what happens when you drink from a waterfall: you fall in!

No, the only way I read Twitter content and pretty much the best way to catch my attention these days is to @vincentvw me, just because I have an rss-feed just for that.

The traditional, “writing for success” way? Write a compelling title. But that has back-fired on me as a reader more than once. You can also write posts to p*ss off people, which is pretty effective, but leads to stuff like death threats.

I like the idea of pinging someone personally, à la the Twitter reply, much more. What I would like is something as follows:

A system that gives people the option to register with their names, contact-details, and interests (in the form of tags, maybe). And when, and only when, that particular interest is being written about, then you get pinged.

I guess you could already do this with some fancy Google tracking or just by subscribing to a tag-based rss-feed (Delicious allows for this, not sure about other platforms). But I see this as a great way for blogs to become relevant once more. It would also force bloggers to connect more with their readers’ interests and perhaps lead to a stronger community feel.

What do you think?

Vincent
(Picture, called “Emptiness is form,” is courtesy of Scott Snibbe.)

Theory: Why No One Cares about Video on the Internet

online video is uncool.jpgI’ve long been an anti-fanboy of online video, for some reasons that I already mentioned. As such, I did not expect a strong response on my recent request for collaborative video recording ideas. Similarly, other efforts at discussing online video production, a topic that I personally find interesting, on Friendfeed and with friends, have been met with little enthusiasm.

So, I have come to the personal conclusion that online video is something that people simply don’t care about (very much). Here are a few reasons why:

  1. No success-story on the web: Youtube was acquired by Google, which does not prove its business-model; Loic LeMeur (yes, that LeWeb ‘08 guy) abandoned his video-idea, pretty much; The promising Stage6 by the DivX people was abandoned due to, I believe, excessive illegal content being posted on it, etc. etc. OK, the French Dailymotion is no. 1 on Techcrunch’s new Ranking of European hot startups, but even that service isn’t what I would call the perfect implementation of a video service. As a matter of fact, the only thing that seems to work out is television, Hulu (basically television and US only), and Piracy.
  2. Bandwidth: even though bandwidth is clearly increasing, it is still, for any business that wants to set up its own video service, a dramatic weight to carry, at least compared to other content on the web. And what if you want to upload your own video? Prepare to have to wait for a while.
  3. Does not speak our language: as I mentioned in my previous “hate-post”, the web is largely text-based and the often non-indexability of video means that it does not interoperate with the most-used web-application: Search.
  4. Unforgivingly immersive: I listen to audio-podcasts and music all the time, because it’s compatible with the rest of my lifestyle, e.g. travelling/communiting or doing exercise. You have to give all your attention to video, which I consider a barrier to entry for our A.D.D.-infested society.
  5. Expensive to produce video (?): a question-mark there because obviously hardware-costs are falling. But still expensive, as it’s complicated and requires both expensive (in terms of time and money) training, patience (a time-cost) while editing, and the ability to work with specialised (and often expensive) video-editing software.
  6. Unforgivingly intrusive: It took me a long time to adopt a webcam, until it was basically built into my laptop. I still don’t like to have to dress (up) and make up my hair just to have a conversation, and all that, even though now I will rarely Skype without it. But I am a, tongue in cheek, modern man, which I can’t say for many of my peers.

These and more reasons is why I suspect that Online Video is not a hot topic and might perhaps never be. If you’re in the midst of an online video startup, I don’t know what to tell you, except I hope it radically improves on what has come before.

Vincent
(Picture courtesy of The Guardian)

Brainstorm with me: Looking for a collaborative video and/or audio recording software

question to the crowd.jpgDear readers,

For a reunion event of people all over the world that I am co-organising, of which a certain part cannot show up, I am planning to give the latter a chance to send their greetings recorded across the internet and shown in either video or audio-format (with picture) at the event.

However, I am a need of the appropriate service that can facilitate this process. Essentially, I am looking for:

  1. Something that is web-based and does not require a user to install software on their computer
  2. Something that will take video and/or (preferably both, but not necessary) audio
  3. Preferably at an adequate resolution / audio quality to be played on a large screen in front of a large room of people
  4. Something that I can export into an application like iMovie for Mac or Windows Movie Maker
  5. As this would likely be a compilation of 50 or so people, something that requires minimal effort on my part, except for setting up the service, doing the downloading, and post-editing.

I realise that this is likely unknown territory for many of you, as it is for me, but I think would actually generally be pretty cool and hope to brainstorm about your ideas and/or the possibilities/limitations with you.

Any ideas?

Vincent
(Picture courtesy of Kimpton Middle School)

How, if You Want to “Crowd-Source,” You Need to Keep Your Questions as Simple & Stupid as Possible

K.I.S.S. it!.jpgI once asked a friend how one of my clients should improve their sales technique for a technical product, knowing that his company is very successful at what it does. He, himself a “sales engineer” (i.e. a technical sales guy), found the question very difficult to answer.

I had to reshape the question to “so, how do you guys sell your technical products?” And then he was able, with full vigour, to tell me how they do it. It should be mentioned that market plays a strong role here; my friend works in a very niche business, while my client suffers from powerful competition.

I’m starting to loose my naiveté, as far as crowd-sourcing is concerned. This easy-to-communicate world we live in, sometimes makes me forget that, just because we can ask, doesn’t necessarily mean that we should. Technology may have changed, but people’s brains, psychology, and business principles have not, at least not at that rate.

My general stance these days is that, no matter what context you talk in with people, you should always assume a complete lack of imagination. Instead, by either spelling it out, or better, by asking the best interview-question in the world “tell me about YOU!,” and then extracting what you need from that, is much more effective.

It’s as Jeremy advised me to blog when I started here, Keep It Simple & Stupid (K.I.S.S.). Even though I have ignored that lesson at times, it’s a good one to follow in this all-too-unsimple world.

Apart from crowd-sourcing, the same, incidentally, applies to:

  • selling people stuff: spell them out exactly how your product/service benefits them!
  • applying for a job: spell them out exactly how you will make them money!
  • and everything else.

Want to make the world a better place? K.I.S.S. it!

Vincent

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