Enterprise 2.0 : fostering knowledge management, innovation and productivity
Hi ! it’s Cecil here.
Just uploaded this Enterprise-2.0 presentation. Title : Enterprise 2.0 : leveraging collaboration platforms to foster knowledge, innovation and productivity.
Best to see full screen
Target audience is upper management.
The objective is to address key issues faced by organizations built around knowledge : management of not only knowledge but also innovation and productivity. First to see the current limitations with the tools and processes in place and then to see how collaborative platform and enterprise 2.0 approach can offer competitive advantages to the company.
I have not been really convinced by the material available on the topic. Mostly too buzzwordy and flashy, this often scares upper management out. Most of them then subsequently relate E2.0 to consultant-dollarmaking-vaporware material, hence the dedicated section in the presentation.
Besides, in my view, these presentations usually go from the existing social applications (and their many exciting features) into the enterprise. In order to convince management, they should rather go the other way round : from enterprise real problems to how they can be addressed by social software platforms.
Mostly influenced by this excellent presentation by Mr Enteprise 2.0 : Andrew McAfee at PARC (link). Also by many of the videos, books, articles, blog posts refererred to in TechItEasy and Heavy Mental.
Tags: enterprise 2.0, innovation, knowledge management, Productivity, strategy
Business strategy, Future, Internet, innovation, marketing, media, web2.0
I'm still not convinced about "Enterprise 2.0," something I also vocalised in Jeremy's interview with Yoolink's Seb. Blanc. There is a big battle going on (obviously) between on-your-computer software and on-the-web software, and, I hate to say it, I think that it makes much more sense for companies to keep their data locked behind a big bad firewall.
In terms of drivers, we've seen 4 big trends: software development (e.g. web2.0), infrastructure development (e.g. mobile internet), consumer development (e.g. user generated stuff), and company development (e.g. online banking).
EDIT: forgot another driver: lowering hardware costs. Which is a driver for keeping things like servers and general processing power inhouse.
Company developments, which I what I understand enterprise 2.0 to be about seems to be mostly *positively influenced* by cost savings (e.g. to deal with the recession & globalisation) and *hampered* by security concerns and the simple irrelevance of online to some, perhaps many businesses.
Without a doubt, most companies benefit from marketing presence and delivering certain services to companies. But there is little reason, except if you run a office/company of people spread across the planet to put your productivity software online too.
Just my opinion, would love to hear your thoughts.
embedded that for you
Good man ! Thanks.
[...] Eine sehr bemerkenswerte Präsentation zum Thema “Enterprise 2.0″ hat der französische IT-Experte Cecil Dijoux erstellt. Völlig zu Recht fordert er, man müsse von den Problemstellungen der Unternehmen ausgehen und nicht primär aus den Funktionalitäten der Social Software heraus denken. Hier die englischsprachige Version (via Tech IT Easy): [...]
[...] This post was mentioned on Twitter by Vincent van Wylick and António Moniz, Thorstena. Thorstena said: Presentation: leveraging collaboration platforms to foster knowledge, innovation, productivity http://bit.ly/32TKD6 (via @matthiasschwenk) [...]
Hey Vincent,
I guess there is a misunderstanding here : Enterprise 2.0 does not necessary mean to put your data on the web. You can have most Enterprise Solutions from the market installed on your servers in your IT Center and run them inside your firewall.
I think this is more a cultural thing than a business or marketing one. Simply because the management techniques to manage manual workers have to be different from the ones used for knowledge workers. Especially if you consider that the latter have higher degrees and are more informed, entitled and assertive as Jean Twenge put it in her great book : Generation Me. Entreprise 2.0 is just as much a question of Trust over Control than Blogs/Wikis over Microsoft doc. And this is a massive change.
Besides, the technique of locking the information and manipulate it to keep control and have power is now long gone with internet : jon husband explains it very well in the Wirearchy essay. This is how politics has worked behind the firewall in the XXth century. This won't work anymore.
The worst problem Enterprise 2.0 is facing now iis how all the consultants and Enterprise 2.0 zealots are scaring upper management out with their buzzwords, trendy technologies and flashy presentations. Kinda "Killed by bullet points killers" if you see what I mean.
It's quite a patronizing marketing approach if you ask me. As long as they don't provide sense with these technologies, they don't explain which existing problem of the enterprise they address, they won't have people implementing it in the enterprise.
Well, you're essentially addressing "management" (not upper) when you talk to me, so I'm giving you feedback on my stupid, enticed/scared by buzzwords, thoughts.
You write in your comment that e2 doesn't mean that all data needs to be put online. Fine. But then you say the technology of locking the information and keeping control/power is gone. You're not selling e2 to me here, because some of us want to keep control over our data. I'd say, with the exception of Facebook/Flickr/Blogging users, all of us want to keep control. How do you speak to those people? Just increase your privacy settings in your social network?
A good analogy to how companies think is a house. We can choose to put our belongings on the street or we can put it behind a locked door and make sure no one gets to it.
And, just FYI, I'm (always) playing devil's advocate in these discussions. Sell e2 to me like I was the devil that only wants to live in PC-land, with my McAffee firewall, Office 2009, and a terrabyte hard-drive to back everything up on.
[...] the slideshared Enterprise 2.0 presentation, I realized that I only devoted one slide to the underlying [...]
[...] Tech IT Easy ” Enterprise 2.0 : fostering knowledge management, innovation and productivity (techiteasy.org) Possibly related posts: (automatically generated)No Title 51.542209 -0.317528 [...]
Control is the thing. E2.0 is not just tool is also the state of mind with which you apprehend collaborative work. E2.0 requires a shift from control to trust (slide 54)
Back to your metaphor : the Enterprise is more like your neighborhood and all houses (workers PC) are on the same network and share the data. The problem with E1.0 is that there are secuiry barreers all over the place which prevent people from accessing data they would need and don't offer practical tools to search and find the appropriate information.
So it is just common sense that rather than everybody keeping their own GigaBytes of data for themselves, they all share it. It is just a matter of common sense not to expose your dirty laundry or rather sensitive information you don't want to share.
With the collaborative platform they have a powerful search tool which allow them to
- search the information,
- add Tags in order to metadata-ing the information and find it more easily,
- find people with skills and experiences your interested in (eg experts in DIY and gardening that can give you useful advices or give you a hand),
- exchange information regarding the best school to put your kids in / shops to find the best food in etc …. and
- meet people.
At the end of the day all the neighborhood resident can find new ideas for their home / kids / professional carreer / activity, community occupation etc … It can just transform their life
I have a friend blogger and tell you what : thanks to her blog she met 2 neighbors, 2 other girls living down the same street.
When you say online do you mean on the WWW ? Again when I say online, mean on the company LAN. I don't believe in completely opening every apps/sites of the enterprise to the outside world. So the e2 platform is a set of tools such as Facebook, Twitter, Blogs/Wiki on the company LAN, not the actual WWW apps.
Last thing : when I'm saying upper management, it's because (in France at least) these people don't really understand what is at stakes right now with e2.0. They underestimates the paradigm change which is ongoing while the people down the ladder do and use these tools. And the former are the ones that decide – there is no such thing as bottom-up here.
Well I've had excellent search on my Mac for years now
And guess what, while information is literally at your fingertips and it replaces any need for a graphical interface, I've yet to find a use for metadata. Better to just search inside files for useful info. But that's beside the point.
I completely agree with the idea of an intranet-based enterprise-sharing system, I would be quite surprised if not every company had it already, it's called a folder you put on a server which everyone has access to. It's not so easy to have software interact with this, at least I haven't seen great software that does. The software that does work best seems to be "enterprise 1.0" ware like MS Office, which then interfaces with files that are shares across the intranet.
The more advanced software which uses a web-interface or some other kinds of interfaces, e.g. there's Windows (small) business server that includes some interesting collaborative software is still problematic because a. it's slower to load and update, also often depending on web-interfaces, which aren't that great usually, and also doesn't interact well with "enterprise 1.0 software." There's plenty of other software vendors also of course, who produce e.g. accounting software that is connected, but there it's also often a trade off between that connectivity and functionality in general.
While e2, as long as it's not too open, is great in principle, I'll have to see some working examples of a software that works as elegantly as desktop software.
But I'm thinking as I'm writing (as usual)… so don't expect this to be my final answer