Enterprise 2.0 : an opportunity for modern management to fulfill its promises ?

All organizations say Routinely ‘People are our greatest asset’. Yet few practice what they preach, let alone truly believe it. (Peter Drucker)
Peter Drucker is the main theoretician of modern management.
He was the first to define the Knowledge Worker, back in 1959. The excellent David Weinberger (one of the Cluetrain Manifesto terrorist) may call the definition as pompous, it remains nonetheless visionary. Drucker’s whole theory on organizations of the XXth century is built around the knowledge worker.
What is surprising when we analyze the recommendations for management within the implementation of an Enterprise 2.0 approach is that by and large, these are pretty similar to the ones we can find in the writings of major XXth century authors on management and leadership (Drucker, Crozier, DePree) or among the great industry leaders.
Participation, reputation, emergence, transparency, simplicity, agility and trust : would Enterprise 2.0 finally deliver the promises of modern management ?
(Hey, it’s Cecil here. This is a translation of an original french post published on Heavy Mental). Read more »
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