Hey there, planet mainstream here, are you in for some blockbuster scenarios?

After 2 peaceful years of gardening new products and shopping (still checking if Yahoo comes in the right size) Microsoft has apparently decided to go extrovert and check out the competition. The new internet explorer, IE8, marketed as the “discrete one’ comes with features like ‘In Private Browsing’ that help you block away some aspects of commercial intrusion such as cookies, history lists, and ads.

Wait a minute, are ads angels or demons? It depends on whose side you are, ads are actually multifaceted like mood rings: their use and value are subject to the judge’s role, critical spirit, need of information.

Web ads are mostly seen as angels: they do no evil, they function more elegantly than on other media, probably that’s why people put up with them and other people have based business and state funding models on them.

Demonizing web ads is not part of the ‘InPrivate Blocking’ goals, free will rules. But with privacy on internet becoming a hot topic for regulation, InPrivateBrowsing is actually a do-no-evil, democratic timebomb.

[youtube=http://www.youtube.com/watch?v=4fMqJWoOjE4]

So, this is my scenario.

(late this summer, honey I’m home)

Microsoft is risking committing twice the same antitrust crime, expecting the ad-allergy to spread like a demon-ex-machina by means of ambient buzz (autumn leaves and dust).

(later this year, in the city)

In the same way we’ve rapidly become eco-aware, we begin paying more attention to our privacy.

(you’re just too good to be true)

As Google’s adwords becomes better and Google’s search engine becomes more personalized the results of these two tend to look alike. At some point, our contextual aesthetics react to the lack of difference in the typology of service. Allergy. (atsum)

(in the meantime, the trial)

Then, the second antitrust trial for Microsoft magnetizes ambient dynamics towards privacy awareness.

(whose side are we?)

People are mostly concerned with the direct impact of this issue on their lives rather than the health of the economic competition. This aspect works for Microsoft.

(in the spring, jingle bells blossom/ after the trial…)

As time goes by, behavioral reflexes are built on this awareness.

By highlighting that do-no-evil doesn’t equal do-good, the trial triggers the attitude of systematically using the ad-blocking features in IE or elsewhere (Firefox, Safari…)

(is the trial just a bad dream?)

Google on the other side is still our clean cut hero, our Brandon Walsh.. Fighting for free airwaves, for openness, for us, has chosen an original model of B2C partnership. Beyond a company it acts as a web NGO.

So what is the best path to protect its core business? The legal, the educational, the crowdsourcing or the self-transformational?

a) complain to the highschool director ?

b) organize an ad-contest for the beach-club kids to campaign for homeless veterans ?

c) run for highschool president ?

d) or study hard to access UCLA?

…to be continued

Well, I also have some legal questions:

If InPrivateBlocking is banned, is the same feature declared non grata for other browsers as well ? What about other add-on programs-is size(impact) shaping legality?

How is the applicable legal domain chosen? Is it an issue of commercial or civil law and how is EU regulation restrictive in each case?

Piss o’ cake?

Georgia