Posts tagged: details

wireless GOs and killing details

To go from Atlanta to Athens you either drive (Athens, GA USA) or take a few planes (Athens Greece). If you belong to the second category you might feel a bit internet-sick and try to explore your options to connect.

I was like a child in candyshop to discover that in the US you can actually get onflight wireless internet, by GoGo  . Prices from 6$-13$ and a subscription predator at 30$. Killer detail: power dependency. Oups! But still impressive and probably can harm only some revenue and not the strass of the idea and its execution.

Because girls often are used to dieting, I waited until landing to JFK where I supposed that I could get some free internet. Spoiled uh? Yes because in Athens Airport you have a net-spa of 45min for free. Not the case in JFK where you can get power for free…but for internet you are serviced by Boingo. Really jealous of their presence (119,801 hotspots worldwide), I opened my eyes wide for precious lessons from their model and how they manage their business. Prices around 4$-8$ and a subscription model for 8$-10$ per month (119,801 hotspots… )

First Impression score for Boingo was 0.5 points. onlinestatus

 

1 for growth (119.801 hotspots…  )

 

1 for interactivity: very charming welcoming chat at registration, good simulation of natural communication

-0.5 for hope turned into undelivered promise: interactivity only on a hook level, if you don’t agree buying their subscription, the chat machine dumps you rudely, not replying at any other question chatted.

-1 for security: no paypal (ok fair enough but a bit destabilizing) What killed me was having to tap my credit card info which figured unmasked on my page.

Should I write stg about sense of privacy in public places or shall I go talk to the nice guy that came suddenly behind my back and asked me how I connected to the internet?

Georgia

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