Early Strategies has just released a fresh an extremely useful report on Enterprise 2.0 and the current level of adoption.

This international (FR, UK, NE, US) survey (summary) was conducted between November 2009 and January 2010, targeting Multinational Companies (MNCs) and international organizations (France-Telecom, Cisco, AT&T, Amadeus, IBM etc …). The clear intent was to study change execution.

This report sheds a bright light using real life examples on favorite topics of the Enterprise 2.0 Activists community : cultural values, strategic reasons, change agents, executive champions, management inducements etc …

This analysis is precise enough to distinguish different results depending on the type of company business (B2B, B2C). It’s pretty interesting to see the consequences this difference creates in companies adoption strategy.

The results and conclusion on strategy, maturity, change, policy but also on people daily work and perceived usefulness have priceless value for anyone wishing to embrace the subject of Emergent Social Software Platforms (ESSP) adoption.

Last but not least, the report addresses the ROI issue, the one most E20 activists are the least comfortable with – Andrew McAfee included. Early Strategies approach differs as it distinguishes tangible from intangible ROI. thus provides a completely different perspective on the whole thing.

Together with McKinsey’s and Cisco, probably the most insightful report on the topic I’ve read so far.

Tech It Easy has been lucky enough to have the opportunity of an interview with the person behind Early Strategies : Cecile Démailly. Impressive professional background, real enthusiasm and insight on the ESSP topic, and a charming person : Tech It Easy readers deserve no less …(Note, I’ve bolded+italicize most interesting and valuable parts- there are quite a few). Read more »

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Emergent Social Software Platforms (ESSP) are now at the doorstep of the enterprise. The question one may ask is : how does it fit alongside the already existing Enterprise IT systems.

Companies have spent a fortune during the last 10 years implementing business critical Enterprise wide systems such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply Chain Management (SCM) or Product Lifecycle Management (PLM). Yet another system could be seen as a risk for the balance of the whole company IT strategy.

In his enlightening book on PLM (Product Lifecycle Management, Driving the Next Generation of Lean Thinking) Michael Grieves proposes a map to illustrate the positioning of PLM together with the main business critical IT systems.

This blog post extends this map and propose a perspective on Enterprise 2.0 platforms positioning.

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After reading the excellent Andrew McAfee Enterprise 2.0 book, I was wondering if there was any point for Heavy Mental to publish yet another review. There already are plenty around with Venkatesh Rao’s on Enterprise 2.0 blog and Gil Yehuda’s probably being the most interesting ones.

It might be more valuable to offer a perspective focussing on the Adoption part of the book. By and large, the adoption topic has been the one sparking off most of the conversations and thinking on the Enterprise 2.0 topic. The idea is to confront McAfee work with a reference on the topic of adoption of innovation : Diffusion of Innovation : by Everett Rogers.

In all fairness, I haven’t read Diffusion of Innovation. I only know it through Scott Berkun presentation on innovation (already mentioned in a post on the subject). Scott quotes Everett Rogers work :

The diffusion of innovation is based more on sociology and psychology than on technology. Here are the things technologists hate : whenever they come with innovation, the main forces against the innovation adoption are sociological ones : ego, envy, fear, pride, politics, security etc …

These are the factors according to E. Rodgers to evaluate how likely your solution is bound to be adopted :

• Relative advantage : what value does it bring ?
• Compatibility : how much effort to transition to this innovation ?
• Complexity : how much learning is required to apply it ?
• Triability : How easy is it to try the innovation ?
• Observability : How visible are the results ?

Enterprise 2.0 represents innovative ways to communicate, collaborate and share knowledge among distributed teams in the organizations. So let’s see how Mc Afee writings answer these questions …

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(French version)

The pitch: Enterprise implementation of social networks is the third step of a gradual immersion of the enterprise into the internet culture. This immersion occurs because there is the obvious truth : web works with amazing speed on an amazing scale.

I have been lucky enough to witness from the inside the major changes the IT industry have been going through in the last ten years. What is really interesting within the scope of Enterprise 2.0 is that these changes involve the adoption of tools, solutions and approaches that really came from the internet culture.

As Enterprise 2.0 activists, we keep on wondering where to find meaningful experience of internet culture adoption in our company. The IT department is the place to look because they already been through the first 2 steps of immersion ….

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I have been reading a lot of Scott Berkun lately, including his brilliant Confessions of a Public Speaker (french review available). A must read for any speaker, professional or not, to make sure you transmit clearly your ideas .

However, sometimes you just don’t have a dedicated room, with people ready to offer you 30 minutes of attention. You don’t have the slideware, you don’t have the projector or your laptop.

No. What you have is just a 30 seconds time frame, where you bump into some executive or very important people in the company. And what you want is to take advantage of this opportunity to pitch people into some Enterprise 2.0 basics.

Scott addresses this point in one of his many excellent blog posts : how to pitch idea.

Now let’s see some elevator pitches to 5 key enterprise persona for 2.0 adoption …

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If you are new to Twitter then it’s easy to get confused with so many twitter applications out there. Further, if you are a business user than you may have no time to do research on the applications. We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape.  You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I used many of the tools available in internet to manage my old twitter account.

With this idea behind I am trying to categorize the tools which may be helpful for our readers to use according to their needs. Here are some twitter tools  along with the snapshots which impressed me and according to me will be easy to use even for a newbie to  promote his/her business .

1. Buzzom Premium http://premium.buzzom.com/

Buzzom Premium is very newly launched application which allows you to focus in your twitter growth. It has many functions to choose from but more essentially its spam filter, scheduler and monitor. These are the three basic functions over which the application is build.

Direct Message is full of SPAM and it is almost unusable now. Thanks to various gaming applications and welcome or thank you messages. I like Buzzom SPAM filtering for DM. It actually makes this feature usable.

Buzzom also provides a great way to visualize your Twitter growth and network’s activity such as tweets, Retweets etc. The service also has the auto grow and follow system to increase your network’s size. Scheduler allows you to schedule tweets at certain time and control it by specifying its repeat cycle for future tweets.

2. Twonvert http://www.twonvert.com/

Twitter is all about 140 characters of words. People are already got use to expressing themselves in 140 characters with shorthand notation and some ingenuity. But that takes time and when you are in hurry, its more frustrating. With Twonvert you can easily convert your tweets into SMS shorthand language and allows you to say more with less characters!

3. Wefollow http://wefollow.com/

WeFollow is the directory of all the people in the Twitter, who have added themselves to the list. It provides an easy way for you to find relevant people in twitter and connect with them. You can find all short of people from celebrity to technologist in the list. WeFollow.com helps you use your time efficiently by making your people search easy and fast.

4. Twitscoop http://www.twitscoop.com/

Twitscoop is the service which lets you search the real-time trend in the twitter. Twitscoop uses the dynamic tag cloud to show the most talked topic in an interactive way. You can also search for related keyword and finds its popularity in the Twitter network.

Overall, it allows users to “Mine the thought stream” provided by Twitter. Twitscoop’s algorithm cuts every English non-spam tweets into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. Twitscoop can essentially be described as your real-time web’s monitor.

5. Twittercal http://twittercal.com/

Managing your calendar is very tedious. You may have to enter new task on the go and may not have access to web version of Google calendar. Now you can do that easily via Twitter, you just have to send a small tweet and it gets added to your Google Calendar.

It’s a free service that connects your Twitter account to your Google Calendar. Add events in a snap from your favorite Twitter client. Follow the 5 steps procedure to get started.

6. Socialtoo http://www.socialtoo.com/

Socialtoo is a paid service that lets you manage your twitter account by autofollow and unfollow tool. It also provides you basic statistics about your followers count and tweet count. It helps you manage your account and reduce the spam in your network.

It has interesting features like social survey that allows you to create survey that will allow you to understand your network much better.

7. StrawPoll http://strawpollnow.com/

Can you measure the sentiment of your network? Ets say you have 1000 people in your network, getting everyone’s opinion one to one is difficult. If you just want to measure if your network is Pro Apple or Pro Google, what do you do? Well Strawpoll is the tool you are looking for.

StrawPoll is the coolest way to follow the opinions of people onTwitter. It allows you to create poll and communicate with your network and understand their opinion.

8. TweetDeck http://www.tweetdeck.com/

Tweetdeck is the most popular desktop application for Twitter developer in Adobeair. It is very popular for its interface. It provides you a very easy way to maintain your daily twitter activities. Tweetdeck provides easy way to group your friends into different tabs and clean up the twitter stream. You can also search in the Tweetdeck and open a dedicated tab for the keyword; this allows you to track them easily. Recently, TweetDeck also has added TweetDeck Directory which is similar to WeFollow.

9. Stocktwits http://stocktwits.com/

StockTwits is an open, community-powered idea and information service for investments. Users can eavesdrop on traders and investors, or contribute to the conversation and build their reputation as savvy market wizards. The service takes financial related data and structures it by stock, user, reputation, etc.

User can add a set of specific stocks, save them to their own portfolio and limit the conversation around it or focus only on their favorite and trusted sources. Watch the whole stream or create your own filters. User can follow the best on the site, the best only in your areas of interest and in turn share your best actionable ideas. This is the best Twitter related financial site on the web does this in real-time.

10. TwitterSearch http://search.twitter.com/

TwitterSearch is the basic framework of the entire search engine that is present. It provides an easiest way to find out tweets related to keywords. It also has an advanced feature that lets you customize your query to find relevant tweets. It is small but powerful tool.  Once you get hang of it, it can be your most powerful tool of all. Beside search, it was shows the trending topic which can be useful to get hold of the perspective of twitter.

To Actually understand how to use twitter to promote your business here is a link to an awesome article by Chris Brogan.

P.S : All the rankings and stats are based on my personal opinions and experiences while using them.

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(Knowledge Capture in Enterprise 2.0 – click to enlarge)

Knowledge Worker : one who works primarily with information or one who develops and uses knowledge in the workplace (Peter Drucker – 1959)

If the definition above applies to your job then you probably are a knowledge worker. I personally am. And knowledge is the raw material we’re working with.

As opposed to the raw material manual workers deal with, knowledge is immaterial, it is just floating around. If we want to be productive we need to make sure this knowledge is harnessed, i.e captured and easily accessible.

Some studies show that between 25 and 50% of the communication between knowledge workers remains tacit and uncaptured. The question is how can we be productive and comfortable with our daily work if about half of the raw material we’re working with is wandering around ?

In the enterprise 2.0 presentation, I compare the knowledge capture in Enterprise 1.0 and 2.0. And it goes like this … Read more »

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(Hi, it’s Cecil here. A french version of this post is available on Heavy Mental)

Bertrand Duperrin explains in a quite remarkable post the risk of backslash when using standard web 2.0 key words while presenting social networks to a new audience. The reason is : there could be some misunderstanding from the audience.

Among these key words : Conversation. Bertrand exposes the issue :

Just try to explain to a manager who has been struggling for years to reduce wasted time and productivity due to gossip, that time is now for team talk and conversation. And even worst : that his role is to stimulate this conversation. Then watch his face that slowly turns sour.

6 reasons to bring management and the enterprise conversation back together. And to use collaborative platforms to foster the latter. Read more »

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The question I’m always asked when I run out of my friends/colleagues/dog patience with the issue of Digital Natives integration within the enterprise is : how to convince the proponents of this culture to adhere to a common professional project, to an organization with rules and commitments ?

The answer is straight-forward : leadership. A leadership for a post-ideologic generation. A leadership whose core resides in simple and clear principles, to put in practise, rather than plastic values nobody believes in.

Enterprise 2.0 represents a gradual immersion of the XXth century organisations into the web culture. Digital Natives Companies are born from this culture : there is no change required to adopt these principles as they are the core foundations the companies were built on.

In order to illustrate this assertion (and as promised), an overview of 37Signals, a GenY company achieving incredible results, from both financial and reputation perspectives. Read more »

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(Hey, believe it or not, it’s Cecil again. Another translation from an original french post on Heavy Mental).

One often refers to usages when talking about the advent of the collaborative web. In my opinion, this is an understatement which nurtures misunderstanding. The relationship developed by people with the collaborative web is much more of a culture with principles, values and habits.

In this respect, the Digital Natives has an equally revolutionary DNA, although less spectacular, than the boomer generation.

This Generation Y presents cultural characteristics that cause thorny problems within the organizations, in particular as far as the propagand … erm … internal communication is concerned.

Here we have to deal with knowledge workers : a post-ideological /over-educated /over-informed / born connected generation. In short : a corporate BS proof generation.

Some tips to facilitate the communication … Read more »

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All organizations say Routinely ‘People are our greatest asset’. Yet few practice what they preach, let alone truly believe it. (Peter Drucker)

Peter Drucker is the main theoretician of modern management.

He was the first to define the Knowledge Worker, back in 1959. The excellent David Weinberger (one of the Cluetrain Manifesto terrorist) may call the definition as pompous, it remains nonetheless visionary. Drucker’s whole theory on organizations of the XXth century is built around the knowledge worker.

What is surprising when we analyze the recommendations for management within the implementation of an Enterprise 2.0 approach is that by and large, these are pretty similar to the ones we can find in the writings of major XXth century authors on management and leadership (Drucker, Crozier, DePree) or among the great industry leaders.

Participation, reputation, emergence, transparency, simplicity, agility and trust : would Enterprise 2.0 finally deliver the promises of modern management ?

(Hey, it’s Cecil here. This is a translation of an original french post published on Heavy Mental). Read more »

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(Hi, it’s Cecil here. This is a translation of an original french post published on Heavy Mental).

One of the most common misconceptions our managers make when they talk about Enterprise 2.0 is to reduce this approach to a mere web2zero (quote mark with the fingers) collaborative toolset. We can smile about it, but if we get this kind of misunderstanding, it’s probably because we missed something while communicating around this.

In the slideshared Enterprise 2.0 presentation, I realized that I only devoted one slide to the underlying changes.

It’s critical for people to understand that while importing these social platforms from the Internet, we also import an underlying electronic culture that will profoundly change the workplace organization. And these changes involve management principles. 10 of which being described hereafter … Read more »

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Hi ! it’s Cecil here.

Just uploaded this Enterprise-2.0 presentation. Title : Enterprise 2.0 : leveraging collaboration platforms to foster knowledge, innovation and productivity.

Best to see full screen

Target audience is upper management.

The objective is to address key issues faced by organizations built around knowledge : management of not only knowledge but also innovation and productivity. First to see the current limitations with the tools and processes in place and then to see how collaborative platform and enterprise 2.0 approach can offer competitive advantages to the company.

I have not been really convinced by the material available on the topic. Mostly too buzzwordy and flashy, this often scares upper management out. Most of them then subsequently relate E2.0 to consultant-dollarmaking-vaporware material, hence the dedicated section in the presentation.

Besides, in my view, these presentations usually go from the existing social applications (and their many exciting features) into the enterprise. In order to convince management, they should rather go the other way round : from enterprise real problems to how they can be addressed by social software platforms.

Mostly influenced by this excellent presentation by Mr Enteprise 2.0 : Andrew McAfee at PARC (link). Also by many of the videos, books, articles, blog posts refererred to in TechItEasy and Heavy Mental.

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I had wished very hard my sharp-minded friend Sébastien Blanc joined me as a partner when I founded environmental management software company Verteego, almost two years ago. Instead Séb accepted an offer from online collaborative tools Yoolink, which makes me think that either I’m very bad at convincing people on joining me in projects, or that Yoolink is a very special startup. Although both options are still wide opened and not exclusive at all, I like for some reason to consider it’s Yoolink that’s an amazing company and felt it would be just fair play from me to interview Sébastien on what actually Yoolink is doing for its enterprise customers.

Hello Seb, could you please introduce yourself?

Hi Jeremy. Well, my name is Sebastien Blanc and I am the Business development director for YoolinkPro, a Paris-based start-up developing a micro-sharing Platform for professionals.

Things have changed and knowledge now is increasingly on-line. We all spend loads of time googling the Internet for information about customers, about markets or to solve work-based issues. Yet when we find an interesting document we rarely do anything with it.

YoolinkPro changes that. The service allows you to save, share, tag and discuss information you find on-line. It allows you to bring the knowledge you find on the web into your company to increase productivity.
– What’s Yoolink business model?

We are mainly targeting SME. So our business model is really flexible. You can subscribe to the service and pay a monthly fee depending on how many people are going to use the service. It starts at 34€/month for 5 people.

For departments or teams within large companies we offer special plans depending on needs and of course we offer tailor-made developments to ensure the product meets each customers’ needs.
– What is YoolinkPro’s market?

We are developing sales on different markets, the main ones being communication agencies, R&D fuelled companies and public organization. We have customers in Western Europe but France is our main market. Our average customer is a 30-40 person company but we are currently implementing tests in companies way larger than that. We’ll keep you posted!
- Is Enterprise 2.0 an evolution or a revolution? Let me ask the question differently, do you think large companies are ready to switch to Web 2.0, online services like Yoolink?

That’s a good question and I think many people are discussing it in depth: Dion Hinchcliffe or Denis Howlett to name but a few. Personally I don’t think it’s a revolution per se. You can’t get into a company – large or not – by saying everything they are doing is crap and they have to change it all. They were making profits way before you existed. So talking about revolution is not likely to drive up sales.

If you want to work with large groups, I think you have to start with a small team of highly motivated users and then use them as a base to spread within the company. It’s a one-step-at-a-time approach. And I think dropping the buzzwords is also a good idea. Or to put it differently, you solve problems rather than bringing in some fancy technology. People call me back a lot more since I started talking about operations instead of 2.0.
– What is Yoolink’s secret sauce? What makes you better than del.icio.us and Wordpress altogether?

Wordpress is not really a competitor. We are working with people who are using both YP and Wordpress. Wordpress is used to communicate with people outside a company and YoolinkPro is an easy way to share information within the company. Both services can communicate with each other.

As for Delicious there are of course some common features. But it is definitely a service for private users, not for professionals. YoolinkPro offers features a company really needs that private users don’t: privacy, guaranteed quality-of-service, support, storage, etc. When you address companies, you have to meet higher standards.
– What are you most proud of at Yoolink?

Our interface. We definitely have a good interface. We often have a “wow” effect from people during presentation. That’s something we really enjoy and that is critical in users’ adoption of the service.
– What will you be most proud of at Yoolink in 1 year, 3 years, and 5 years? In other words, what will be Yoolink’s next major landmarks?

Our next landmark is a business one: break-even. That’s what we are working toward. Bringing the service to companies, solving their problems, developing new ways to work. I hope my portfolio of happy customers is going to be what I am most proud of in 1 year!
– Do you find easy to get bloggers write about Yoolink Pro?

Well if you want me to be honest I’d say it is one of the hardest things I’ve encountered. From a more general point of view it is really difficult to get visibility as an IT start-up when you’re not US-based. It’s as if being American boosts both your product and your brand…
– Is blogging and twittering most useful when it comes to building a community around the Yoolink brand?

Definitely. We worked a lot on PR and media a couple of month ago. And then we realized that a single twit or blog post from a good analyst was worth more in terms of users than several articles in major on-line newspapers. Besides, with twitter and blogs we can actually exchange with our users and not just publish information…
– How does the Yoolink team look like today? And tomorrow?

We are a small but efficient team. There are 6 people, three of whom develop the service, 1 designs it and 2 develop the Business. Everyone is highly motivated and devoted and the CEO – Sunny Paris, former founder of Weborama, a listed company – is bringing loads of energy and vision to the team. I think the team is going to remain the same for a while, at least until 2010.
– How is Yoolink funded as of today? What are its capital development perspectives?

We raised 500k€ last June from industrials and BA and we have a really low burn-rate. So we don’t plan to raise money in the short term. Once again the focus is on business development.
– On a more personal standpoint, what is your next move?

I have many in mind. The one coming the fastest though is to try running the semi-marathon in less than 1’30!

Many thx Séb.

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