Posts tagged: Entrepreneurship

Okay, resuming Tech IT Easy blogging ;) and focusing on Green IT

It’s high time I came back to give Vincent a hand on making this blog very active as you people deserve.

I’ve been rather inconspicuous on Tech IT Easy ever since I started Verteego, 18 months ago. Initially, I found a hard time looking for economies of scale and synergies between being a tech blogger and a sustainability entrepreneur. I was wrong: the more our company grows, the more I realize how much what we do at Verteego actually leverages Technology.

I’ve got loads to tell and share on bootstrapping, product positionning, building a great team, going abroad, learning from your mistakes, closing sales deals, establishing partnerships, raising funds, getting Press coverage,…but most of all, our core business at Verteego really is enabling organizations, be they companies or local governments, to go green thanks to our software and services.

So, one topic I would like to discuss frequently here is Green IT, because Verteego definitely is a Green IT company.

According to the Gartner Group, Information Technology accounts for 2% of worldwide carbon emissions – about the same as the entire aviation industry. This figure is by and large correct. However, Information Technology has the power to lower the 98% remaining CO2 emissions. That is Green IT: use technology as an enabler.

And that is exactly what we do at Verteego: sustainability software. For instance, one of them, Verteego Carbon, is a carbon management software that enables organizations to collaboratively assess, analyse, and report the greenhouse gas emissions generated by their activity or products. Verteego Carbon is also a beautiful entrepreneurial story in itself: started as a side-project by one of my partners, the application now represents a significant chunk of our turnover and a truly global product. Verteego Carbon is indeed available in French, German, and English.

To make a long story short, I’m back on the Tech IT Easy tracks for good and more-than-ever willing to start amazingly interesting conversations about my experience as an entrepreneur in the Green IT business. You can expect one post per week from me on this exciting topic of Green IT.

Help us put two geeks at the top of Kilimanjaro

Almost two years ago, Jeremy praised Kiva here on Tech IT Easy. I’m also a strong believer in microlending and Kiva. It makes a lot of sense to help build businesses and help entrepreneurship thrive in developing countries.

But, for entrepreneurship and business to work, the would-be entrepreneurs need skills. Here in the western world we might take education as granted, but this isn’t the case in many developing countries. Even if free education is available, the opportunity cost for families to let their kids attend school might be too high. If you’ve ever browsed through Kiva the entrepreneurs’ profiles, you might have noticed that many of them state they’re aiming to get their children good education and that most businesses are relatively low-tech.

Accenture Kilimanjaro Challenge 2009

Let's put those two at the top of that there.

This all is why I see that projects that aim to teach important skills to people in developing countries as at least as important as making small businesses work. And this is why I’d love if you, dear readers, could pitch in to my girlfriend Satu’s and her colleague Pia’s fundraising effort to raise £4,000 for VSO’s Accenture Kilimanjaro Challenge.

They are taking part in the Accenture Kilimanjaro Challenge, which is a charity project by VSO and Accenture to support VSO’s work in East Africa by climbing the cool Mt. Kilimanjaro. All the money these two geeks raise will go to VSO’s projects in East Africa (they’ll pay for their trip themselves). You can read what VSO does, for example in Mt. Kilimanjaro’s Tanzania. What I learned was that even though basic education is free in Tanzania, only half pass the primary learning exam. In my opinion it isn’t enough to throw OLPCs at these kids, the whole education system needs more resources, from schools to teachers and the students themselves.

So, go show some Tech IT Easy geek-love and help put these girls at top of the summit. You’ll find more information about their project at their sites. You can follow the Satu’s & Pia’s fundraising effort at their fundraising site, their blog or at their Facebook group.

I hope that through VSO’s work, we will be able to see more Tanzanian and other East African entrepreneurs on Kiva in the future. Join me in making this real by donating as little as £2 to the girls’ fundraising effort.

Also, I encourage you to start the habit of lending as little as $25 to an entrepreneur in developing world at Kiva. And, if you feel like it, give an OLPC for a kid at $199 a piece.

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