A few months ago, I wrote to you about an experiment I was conducting regarding collecting videos from people that could not make it to a reunion I was organising for my high school. Out of the ca. 300 people that signed up to our Facebook group, only ca. 100 can make it in the end (this weekend). Many of them live all over the world, hence it made sense to try and involve them in some way.

Just like you guys couldn’t offer me much of a suggestion regarding how to arrange this distributed video system, people were fairly unresponsive to my request to send me greetings by video or audio. Even pictures from the good old days were apparently too much to ask for–us “oldsters” used analogue cameras back in the day and no Flickr in sight.

This all changed however just last week when we decided to focus on what I call the lowest common denominator in organised activities like this reunion and also business. Focussing on the simplest possible solution to solve a collaborative problem.

We asked everyone that couldn’t make it to send a short text to say hi, etc. And the responses came rolling in. Within 2 days, we already had 30 and they keep coming.

It just shows you 2 things: 1. really K.I.S.S. (keep it simple & stupid) is the best way to deal with most problems. And 2. we are really not ready for a video-based messaging system. Sure, there’s Youtube and more, but you also need to record, you need to look good on the recording, you need to convert it to flash, you need to upload it, the receiver needs to convert it back, edit it (a super-big hassle!), and then present it in a usable way. Far from K.I.S.S.!

Vincent

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I once asked a friend how one of my clients should improve their sales technique for a technical product, knowing that his company is very successful at what it does. He, himself a “sales engineer” (i.e. a technical sales guy), found the question very difficult to answer.

I had to reshape the question to “so, how do you guys sell your technical products?” And then he was able, with full vigour, to tell me how they do it. It should be mentioned that market plays a strong role here; my friend works in a very niche business, while my client suffers from powerful competition.

I’m starting to loose my naiveté, as far as crowd-sourcing is concerned. This easy-to-communicate world we live in, sometimes makes me forget that, just because we can ask, doesn’t necessarily mean that we should. Technology may have changed, but people’s brains, psychology, and business principles have not, at least not at that rate.

My general stance these days is that, no matter what context you talk in with people, you should always assume a complete lack of imagination. Instead, by either spelling it out, or better, by asking the best interview-question in the world “tell me about YOU!,” and then extracting what you need from that, is much more effective.

It’s as Jeremy advised me to blog when I started here, Keep It Simple & Stupid (K.I.S.S.). Even though I have ignored that lesson at times, it’s a good one to follow in this all-too-unsimple world.

Apart from crowd-sourcing, the same, incidentally, applies to:

• selling people stuff: spell them out exactly how your product/service benefits them!
• applying for a job: spell them out exactly how you will make them money!
• and everything else.

Want to make the world a better place? K.I.S.S. it!

Vincent

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