Posts tagged: personal branding

[Editorial] Personal branding or how one man brought down a site

You may have noticed that I sign my name below my posts on tech it easy. The reason is that when we first started guest writing on this, Jeremy Fain’s blog, he asked us to write a small introduction before each post, a habit which we later abandoned. I miss the practice, but what I think was most valuable about it, was that it positioned each of us as a separate voice on the collection of thoughts that is tech it easy.

As I am, for now, a lonely contributor to tech it easy, this practice is perhaps completely unnecessary, but I still maintain it, perhaps for egotistical reasons. I like standing for what I write. At the same time, it may also cast a kind of shadow across other people’s [unsigned] post, which is definitely not my intention.

I’d like to know your opinion on it, whether you are a blogger (in which case, imagine yourself blogging on a site that once had 15 active writers) or a reader, and how you feel about the signing of names.

What do you think?
Vince

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