RSS is far from dead, long live web feeds
Recently another round of discussion has started on the web about how RSS is riding to the sunset. I think there is some irony that most of us were alerted to these posts either from our feed reader or other aggregation site like Techmeme.

Your newspaper doesn't show unread count, so why does your feed reader?
This time the debate originate from a blog post at ZDNet. And I think that as long as the title of the post was that RSS readers are becoming meaningless, the post makes some sense. And it’s true, there’s not much innovation in RSS readers these days and some of the design mistakes were listed here. The idea that a user imports a RSS document and reads just it, that’s dead. We’re still far from what’s possible when computers work on feeds.
Another thing this means is that as feeds become more and more part of the web’s infrastructure (see for example Google’s GData), it’s not really interesting for end-users. This in turn means that there just isn’t any money in it. For certain websites, this of course equals to that tech being dead.
One of the blunders in feeds was the dichotomy between RSS and Atom standards. While the former is used today as an umbrella term for feeds in general, it’s really, really inferior to the latter. The problem with Atom is that it came late to the game and while it can be as simple as RSS, but it can also be used for many other things than just blog posts and most RSS readers couldn’t be bothered. This is why the RSS format is dead in the water. The Atom format is much more flexible and is used in many other ways than just one-way polling (see above-mentioned GData for example).
Feeds are here to stay, they are not Web 1.0 stuff, but an integral part of Web 3.0. They just can be so much more than “seeing what’s new”. A site like Techmeme could not exist without feeds. It’s just that we haven’t unlocked the potential. It’s not sexy and it might negatively affect web ad revenues. This is why I think Techmeme shines, just like Friendfeed; they follow the “River of news” approach to new items that was proposed early on. Other readers, like most desktop apps and Google Reader, put new items into an inbox, pretending that each new item has an equal value to us.
Feeds are really immature technology, we’re still unsure about formats and how to consume feeds. And, on top of it all, how could we use this technology the improve the experience of having a discussion on the web. I propose we take a look to ancient computer history.
Before the Internet, on the dial-up BBS services it was a common due to the call costs to download all the new discussions on that box’s forums to your “offline reader” and disconnect. One could then peacefully go through and answer to any threads that were interesting and upload these back to the BBS. But it wasn’t limited to just one board, an offline reader was one inbox for all your discussion on all your BBS boxes. The Usenet newsgroups could be “consumed” using a similar logic. But, today, as Diaz says, our “sources of for reading material are scattered across the Web” and this approach doesn’t work right now. But it could in the future.
I’m not sure that we can stop and concentrate on discussion anymore, because Facebook and Twitter have made “discussions” move so quickly that concentrating on just one is impossible. But if we could go back to those more peaceful times, I’d like to have these “offline readers” back. Of course, they wouldn’t need to be offline today, but real-time.
Discussion on the web is not in good health. It’s scattered and disjointed. I’m not calling for a centralized solution, I’m looking for a standardized solution – something that’s already possible with Atom. We subscribe to blog posts, but we don’t subscribe to the comments. It’s a hassle even if the blog you read happens to use Wordpress’ e-mail subscriptions or Disqus, Intense Debate or some other solution.
There are some major obstacles, one of them being that the income of sites are tied to ad impressions. The other huge problem is that we need to lay down the infrastructure first. Pretty much all sites support the one-way RSS today, but only a handful support Atom Publishing Protocol (which is a different thing from the simple feed itself). Also, none of the forum software, as far as I know, support anything like this. Instead of using the web interface, it would be possible to access the discussions using another, more suitable interface. Most of blogging tools are APP aware, though.
We don’t listen to music by going to individual bands’ websites, we have collected our music to a single source (be it iTunes, Spotify, Winamp or something else). I don’t know about Google Reader’s long term roadmap, but it wouldn’t surprise me if something like participating to comments is there. Yes, you can “like”, “share” and “comment” the posts there, just like in Friendfeed et al., but you can’t participate to the discussion on the original site.
We can rebuild discussions on the web. We have the technology.
Image by FastIcon.com
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